Tell
us a little bit about yourself and your brand?
I am from a little village in the Essequibo River in
Guyana called Bartica. I am a mother of two daughters Shontay and Mariska, of
whom the line is named after. Mariska's Designs is celebrating 15 years this
year.
I must say that my vision for a Caribbean fashion
industry has garnered momentum over the years and I am now part of a wider,
shared, regional, networking philosophy that is rapidly growing. My preoccupation with unique textile design gives me an edge:
-- my peculiar tie-dye
techniques
-- my unique seed, bead, wood and bamboo collage art
-- my special applique practices
-- my novel shearing and stripping of fabric to layer on fabric rendering
another look and feel to the fabric texture
-- my fascination with earth tones, sand beige, mustard, taupe, chocolate,
olive and natural fibres.
-- my use of craft adds value and certainly embellished and adorns simple
fabric surfaces
-- black and white ensembles have also become my staple for I love this basic
juxtaposition which I feel creates a most striking and lasting
impression.
Being the
first Caribbean fashion designer to be invited to Brown’s University to do
a presentation on Caribbean fashion was a great honour. In 2011 the British Virgin Islands Fashion
Week presented me with the Caribbean Fashion Ambassador Award. I also
received the Shabeau Magazine, Pride of Bartica and the GMSA Awards for my involvement
in youth development and cross borders promotion of fashion. I have
participated in Caribbean Fashion Week, St. Kitts Fashion
Week, FWTT, Tobago Fashion Week, USVI Fashion week, Antigua Independence
Fashion Weekend and some other fashion showcase in the Caribbean and
the Diaspora. My work has been featured in .Shabeau, She Caribbean,
Caribbean Belle, Caribbean Style, Caribbean Bride, Posh Caribbean, Paramaribo
Post, African Roots, Gem Magazine, Apsara Magazine,
Pride (London), Smooth and Sister 2 Sister in New York. I recently launched
the Sonia Noel Foundation for
the Creative Arts. The mission of SNFCA is to create access for talented
individuals, not only in Guyana, its home base, but through the wider
Caribbean. It is hoped that through this medium an avenue for the development
of the creative industries, so relevant to current socio-economic life chance, be
fostered.
What
would you consider to be your career highlight de date?
Being able to successfully stage 5 years of Guyana fashion Weekend and 4 years
Guyana Model Search Designers Portfolio and have causes such as Domestic Violence,
HIV/AIDS and the environment. Helping to develop the industry through nurturing
young talent is certainly the highlight of my career.
What
pieces of your collection did you enjoy designing the most?
My intricate lattice work concept with the bamboo incorporated into the fabric.
It is partly inspired by the beautiful architecture that still exists in
Guyana.
Where
do you get your inspiration?
Apart from God I get my inspiration from my
surroundings which include the flora and fauna. I recalled once I was
travelling up the Essequibo River and looking at the lush vegetation, the waves
splashing against the boat and the
sprinkles on my face I came up with the concept for my FWTT collection. HYBIRD
- The line paid tribute to the vegetation of Guyana
with special reference to the undergrowth, swamp and savannah
lands, where a variety of foliage and flora live symbiotically. From this
inspiration, I played with many green lush hues and posed aubergine, lilac,
mauve and purple shades to depict the forest interplay of botanical life
yet celebrating the natural coexistence of
varying species of plant life.
What
are your favourite fabrics/colours to work with?
I love working with natural fibres. Earth tones which are timeless and black
& white can be manipulated into some creative and exotic concepts which can
leave a lasting impression.
What
are some of your fashion goals?
On a personal note I would love to have my brand available in every Caribbean
country and beyond. Also to contribute in a positive way toward the building
of the Caribbean Fashion industry and for us to be recognised as part of the
wider fashion industry.
How
would you describe your own personal style?
When it comes to my personal style I always think out of the box from my hair
style to my attire. It is a reflection of my personality. I love feminine flair, flowing skirts, making grand entrances
and fashion which creates a stir and tells a dramatic story.
If
you could work with any other designer who would it be?
If I had the chance to work with another designer it
will be Robert Young because he is super talented and has a great understanding
of the Caribbean aesthetic as it relates to fashion.
What
kind of woman wears your designs?
My designs appeal to a wide cross-section of tastes, personalities and
body types. I dress the woman who wants to be comfortable, cool and cavalier. I
believe in utilizing breathing fabrics - cotton, voiles, linens, and silks, to
express my Caribbean fashion sense.
I design clothing from the beach to the ball room and also design clothing for
men.
How
does it feel to be showcasing in London during the 2012 Olympics?
I feel very honoured and blessed to be part of the delegation going to London. I
must mention that the developmental work CEDA is doing for the Caribbean
fashion can put us a great position in the industry and I am
very appreciative.
Where can we learn more about your designs?
You can learn more about my designs on my Facebook page www.facebook.com/pages/Sonia-Noel/112769025425043 and soniaenoel.com.online where shopping will be available soon.