High Street Fashion Week, this year’s go-to event for every London fashion addict, will launch on 5 September 2011 in partnership with Metro.
This is the third High Street Fashion Week, an initiative of New West End Company, which will see fashion shows, exhibitions, late-night shopping evenings and glamorous launch parties where high street brands will unveil their autumn/winter collections.
Metro, the official media partner of High Street Fashion Week, will host events on Oxford Street throughout the week at a range of high street stores.
Metro highlights of High Street Fashion Week:
Wednesday 7 September - Metro High Street Fashion Week Party in association with Gallo Wines, 6pm-9pm at Red Bar on Kingly Court, this is an RSVP event only.
Wednesday 7 September - Vlogging at Selfridges. Customers can create video blogs about their high street purchases and why they love high street fashion. The video blogs will be aired on Selfridges and Oxford Street’s websites and social media sites. Participating vloggers are in with a chance of winning a prize worth up to £50.
Thursday 8 September - Vogue’s Fashion Night Out, full details can be found at fashions-night-out.vogue.co.uk.
Thursday 8 September - Marks and Spencer shopper night at the Pantheon Store on Oxford Street from 6pm-10pm with a DJ, complimentary drinks, a free nail bar, style talks and discounts with Thursday’s copy of Metro.
Friday 9 September - Menswear day including free beer, snacks and gifts at Topman Oxford Circus with a copy of Friday’s Metro.
Events will also take place at MOSS, New Look, The Plaza, Debenhams, BHS, H&M, Office, River Island, John Lewis and many more high street stores . Full information for all High Street Fashion Week events will be available at www.oxfordstreet.co.uk from 3 September.
‘Metro The High Street Edition’, a bespoke 24 page fashion edition of the paper, will be handed out in central London on 5 September with fashion and beauty news and features, event listings, special offers, competitions, celebrity interviews and top tips on what to wear this Autumn and Winter. An e-edition of the paper will be available all week at e-edition.metro.co.uk
Metro will also launch the week with a cover wrap highlighting High Street Fashion Week events and a competition to win £1,000 worth of vouchers to spend on the high street.
Bel Jacobs, Fashion and Beauty Editor at Metro, said: “At Metro we’re proud to be supporting the high street, the UK retail industry and its diverse talent. High Street Fashion Week is a fabulous initiative for London's fashion industry and we hope that by highlighting what great style we have on the high street people will flock to Oxford Street this autumn.
“This year’s High Street Fashion Week is going to be really exciting and we’re delighted to be able to offer our readers the very best fashion advice and offers from high street shops. I’ll also be tweeting my top tips throughout the week from @bel_jacobs.”
Jace Tyrrell, Director of Communications, New West End Company, said: “Oxford Street’s High Street Fashion Week launched in 2009 with the aim of affirming and celebrating Oxford Street’s credentials as the world’s greatest high street. Fashion spend is crucial for September and a good period now will be seen as a positive indicator for Christmas, so retailers on Oxford Street are pulling out all the stops to generate an increased footprint of shoppers in the West End. We are delighted to be able to raise the roof of the campaign with this year’s Metro partnership.”
