Immediate Release :-London, UK ; Dima Ayad will make her London Fashion Week debut in February at the elegant Charing Cross Hotel , Strand as part of LGN Events “A La Mode” show for independent emerging designers.
Incorporating draping and the use of exquisite fabrics to create evening dresses, glamorous tops and feminine-cut jackets, Dima Ayad’s fashion label hails women’s bodies and champions all shapes, sizes and body types. The Lebanese born designer has a background in hospitality and marketing, working in five star hotels, which has set the stage for a plethora of influences for her distinctive evening wear. Couple the glamour of Dubai’s social scene with her experience in the high flying hotel industry and you have a designer with unprecedented insight into just what it takes to feel and look good.
The designer describes her designs as “a fusion of simple, clean lines and quirky, elegant touches, making women feel beautiful and uninhibited at all times” and this has not gone unnoticed by worldwide media. Dima Ayad has received coverage from Arab World Elle, Grazia, OK, Red and Arabian Harper’s Bazaar.
Don’t miss the LFW debut of this label which is sure to empower women everywhere. Dima Ayad will present her latest designs to champion the female form on Saturday 19th February 2011 as part of LGN Events off-schedule London Fashion Week show – “A La Mode”
Press and buyers wishing to attend the show should contact sarah@lagenevenorth.co.uk
W: www.dimaayad.com
W: www.lagenevenorthevents.co.uk
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