Venue Packed to the Rafters at Saturday Night of ‘A La Mode’ LFW

London, UK (February 2011); The second off-schedule London Fashion Week event held this season by LGN Events’ was at full capacity as London’s fashion industry elite flocked to feast their eyes on the latest up and coming international designers. The highly influential audience of fashion press and buyers enjoyed a fabulous show plus goody bags filled with treats from Fruit of the Loom, Perrier Water, Rude Health and Itsocks.com. Here follows a brief summary of the designers who showcased on Saturday night:

BEVZA
This genius designer is no stranger to high profile fashion events
having exhibited at Ukrainian Fashion Week since 2006. Svetlana
Bevza who redesigns the LBD – or LWD, Little White Dress – in all
of her collections opened the show on Saturday night. Her debut
at LFW went down a storm with guests and she has received
widespread acclaim for her sharp black. white and red palette.
W: www.bevza.com/en

Belinda Liu
Returning for her second season at A La Mode, daring yet classy and feminine label Belinda Liu presented a crowd pleasing collection for AW11. With well-structured dresses, embellished jumpsuits and a number of sheer pieces in her line, Belinda Liu is
bang on trend for next season.
W: http://www.belindaliu.com/

Vjera Vilicnik
Vjera Vilicnik is bringing back embroidery. The young designer from Croatia who now resides in the trendy Brick Lane area of London employed her professional training in the fine craft of embroidery to create a stunning collection of gowns which breathe life into intricate detail. The minimalist days are over and needlecraft is back with vengeance! W: http://www.vjeravilicnik.com/

Dima Ayad
Lebanese designer Dima Ayad who works and lives in sunny Dubai
presented her beautiful collection of shimmering gowns, jersey
dresses and tailored jackets with oversized lapels. The collection is
specifically designed to champion the female form and prove that
women of any size and shape can look and feel stunning.
W: http://www.dimaayad.com/

Gloria WavaMunno
Spirited Ugandan designer Gloria Wavamunno presented her outstanding debut LFW collection at The Charing Cross Hotel on Saturday. Despite her age, her collection was one of the most well received in part due to the fact that she had a huge following preceding the event. Camera crews were in attendance purely to see her wares and Gloria did not
disappoint. Beautifully tailored, African inspired garments that
evoked a very cool young aesthetic themed the collection at
Gloria Wavamunno.

Alana Hale
Highly anticipated Los Angeles based designer Alana Hale
presented to a packed house of industry professionals.
Incorporating a mix of leather, faux fur, embellished fabrics,
feather and velvet into her collection, Alana presented a
Hollywood starlet inspired collection that perfectly complements
the edgy-cool of London’s street-style. Having previously dressed
Keri Hilson and Paula Abdul for high profile events, Alana is no
stranger to the spotlight and this bright, bubbly designer is
sure to go a long way in the UK and US alike.
W: www.alanahale.com

Birthday Suits
The closing designer at Saturday night’s A La Mode event was German label Birthday Suits. Minimalist chic was the theme here with structured garments with a twist. As is becoming more and more popular among the daring young designers showcasing at LFW, Louise Walleneit incorporated hair into her designs as has been the trend for Charlie Le Mindu and, just this week, Giles Deacon. The collection was very well received and Birthday Suits has attracted a number of interested buyers and press since the event.
W: www.birthdaysuits.de

For further information, images and details regarding the A La Mode event or any of the designers
featured, please contact yolande@lagenevenorth.co.uk
W: www.lgn-events.co.uk