5mins with Cosmetics company J'ouvert

As London Fashion Week draws nearer we want to let you know about everything we have planned and working with new cosmetics brand J'ouvert is one of them. The brand which welcomes you to be the artist of your own face will be providing some great products for our goody bags. We caught up with them for a quick chat to find out more about the brand, where they get inspiration from and what their best selling product is....Keep reading to find out more.

Tell us a bit about J'ouvert cosmetics?
To respond to our client's requests, we (Meridith Hypolite, a fashion and colour analysis advisor, and Ana Blaauw-Torres, Creative Director of J’ouvert) developed a unique tool for helping women create a total make-up look in a few easy steps; we assembled various products into colour mood collections, called the palettes. Soon we realized that to attain the subtlety, choice and quality we envisioned, we would have to start our own line. Finally, J'ouvert was born. J'ouvert (pronounced Jouvay in the warm French of the Caribbean) means I open the break of dawn’. It’s a time to explore, create and express your own individual style, be it through clothes or make-up.We conducted several years of hands-on research and testing, and have dedicated ourselves to developing simple, clear, coordinated make-up 
both for women who have little knowledge of applying make-up and to the more experienced make-up users.

Where is it currently available?
J'ouvert is currently avilable only online at www.jouvertcosmetics.com. However, we are hoping to change this in the near future so that our clients will have more access to our products.

What new products are you currently working on?
We are working on a new palette theme which will have something for everyone.

 What should the audience of the 'A La Mode' expect from your products?
High-performance,  quality products with long lasting results.

Where does the inspiration of carnival time come from?
J'ouvert is about freedom of expression just like during the time of carnival. We wanted that freedom to continue through the line so that women can be creative at all times.


What do you feel about the development of the cosmetics industry?
There is still a lot of progress to be made but the industry is starting to understand that make-up is not just about colours and new products but about equipping women with the tools to become the artist of their own face.
What do J'ouvert Cosmetics offer their clients?
Choice and quality, clear, coordinated make-up for all kinds of women. Tools for helping women to create a total make-up look in few easy steps. Some other services we offer our clients are colour/style analysis and wedding advice.

What is your best selling product right now?
Our top sellers are our amazing "Mooi" Luminizer, Drama Lash mascara, Lapeau Kabwit Palette (Natural desert colours in a tan to gold range), Cream Blush (Deep Impact), and our Quickie Set ( Lipgloss, blush and 
Mascara).

What are the current cosmetic trends?

One of the current trends on the market right now is colour-blocking. It is a perfect way to become the artist of your own face and just have fun 
with colours.
What colour palettes would you like to see in trend?
More bold colours to encourage women to slowly think outside the box.

What three products must a client have?
Must haves for every lady's hand bag are lip gloss, mascara and blush. This is what we call the "quickie", as these three products can enhance the face in a matter of minutes.

What significant things did you learn about cosmetics whilst you were 
testing to creating the perfect products?
We learned and we truly believe that make-up should not appear to change the face beyond recognition but rather enhance its best features. That’s why all the background work has been done, so women can easily create their own look with little help from the experts. The perfect product for us is one that gives the opportunity to create a full range of expressions, from the most subtle effect to carnival wild.

For more information visit:  www.jouvertcosmetics.com.

YES YES YES! Batiste Dry Shampoo, the saviour of dirty stop-outs in miniature.

                                   

Proving that the best things come in small packages, Batiste is available in 50ml size for just £1.55!   Choose from flirty Blush, summery Tropical or the Original fragrance. Slip in your bag, so you can refresh your style wherever you are!

Batiste 50ml travel size, £1.55 available at Boots, Superdrug and independent chemists. 

Simply a Summer Must Have! Tan Truth Smoothing Scrub and Spray...

To ensure a perfect base for your tan, we highly recommend the Tantruth True Smoothing Scrub. With small, gentle, exfoliant beads it removes dead skin cells softly but effectively. Containing a delicate fragrance, it leaves the skin fresh and lightly scented.

To achieve a flawless and even tan, we recommend using Tantruth Smoothing Spray. This should be sprayed on potential dry areas of skin such as elbows, knees, hands and feet prior to tanning. Smoothing Spray is also excellent as an all over body moisturiser to help prolong your tan.

To learn more about these fabulous products visit www.tantruth.co.uk

Miss Ecuador UK finals to take place next month

Immediate Release:-

London, UK (March 2011); Launched just 3 years ago Miss Ecuador UK will return next month with 7 final contestants all set to compete for the Miss Ecuador UK Crown.
The Competition will be held on 9 April 2011 at the River of Live Centre in London from 8pm.
The Miss Ecuador UK competition aims to give young talented women from the community an opportunity to enhance their lives, build their self confidence and to raise the profile of the Ecuadorian community in the UK.

Event organiser Maria Cuji says “We are very excited about the return of Miss Ecuador and we once again have some fantastic contestants competing for the title. It’s great to see the Ecuadorian community in the UK, which is not very big, come out and support these girls”.
Contestants will compete under traditional categories which include interview, swimwear and evening wear.

Sponsors of the event include luxury swimwear brand, Paolita . The girls will be seen strutting down the stage in beautiful pieces from their current "Floreana and Voyage" range . Established in London by designer Anna Paola, “Paolita” offers shapes that complement the figure, so that women can feel confident and beautiful! The brand is committed to excellent quality that directly meets women’s needs, desires and wants.

The current Miss Ecuador title holder, Gabriela Lopez, has acted as a Goodwill ambassador and spokesperson for Ecuador since winning the title. She has been involved in a lot of social work with The Association of Community Ecuadorian (ECA) and travelled to Ecuador for a range of charity projects.

The previous competition saw 800 guests from all over the UK attend to support the young women taking part.

To find out more about Miss Ecuador UK visit : www.misse

cuador.co.uk
To find out more about Paolita Swimwear visit: www.paolita.co.uk

For press enquiries please contact yolande@lagenevenorth.co.uk

Nail Perfection

Sophy Robson is a well-known nail artist with clients such as Chanel and Kate Moss.

Although she started her career in the music industry – from sales assistant in a record store to a hip-hop DJ – she has “always wanted to specialize in nails”.

After ten years of working in the nail art industry, she is thrilled to be opening her own concession in Harrods this year. Here she talks to Rachel Cowey about the joys of her job.

On her agent:

“I am fortunate enough to be with one of the best internationally known hair and make-up agencies, Sisters.”

Through her agent, Sophy has been approached to do major advertising campaigns for the likes of Chanel and Topshop.

On the business:

“The business is pretty small, so normally you are chosen because the photographer, art director, stylist or make up artist knows you.”

“I LOVE catwalk shows. The energy, the drama, the stress, the buzz and seeing all my friends I haven’t seen for a while. There is nothing like it. But if you don't take it seriously there's no point in doing it and that’s the bottom line really It is an opportunity for you to showcase your talent really, so you are only as good as your team.”

“It is a very demanding industry with the travel and long days and ever changing schedules.”

On her inspiration:

“I get asked about inspiration a lot. …I don't know I'll be lying in bed and just randomly think of something. Other times I really have to look at clothes and try and get inspired like just now Instyle have asked me to do one for the Lanvin A/W collection and I was stumped for a while but then it just came to me. I just try and imagine what would look good!”

On her work:

“My favourite design is the gun shape silhouette one.”

“Sometimes I will re-do the nail if I think it could be improved or better so it can take all day. I am a bit of a perfectionist and never happy.”

On whether she thinks women are taking a risk:

“I think generally the number of women taking an interest in doing their nails have risen dramatically recently. Experimentation is the next step as avant-garde trends always filter down to the mainstream.”

You can checkheck out Sophy’s work on her blog at www.sophyrobson.com

COWSHED: Limited Edition Essie Nail Polish in aid of Starlight Children’s Foundation

Bored of all your nail colours, after having used them to death over the Christmas season? Want something new to go with the more vibrant colours of spring? Then ladies look no further! This February Cowshed launches its first ever, exclusive limited edition nail polish in collaboration with Essie. If you're and ardent collector of nail polish, this is definitely one colour you cannot miss out on. Not only is it a fabulous and unique shade of blue(right on cue for this seasons colour palette), but its creation is also for a good cause. All proceeds from the sales will be donated to the Starlight Children's Foundation, a charity that brightens the lives of sick children by granting once-in-a-lifetime wishes and providing entertainment in hospitals and hospices throughout the UK.

Cowshed was approached to participate in the series Starlight: For Children Series on Channel 5, to help grant the wish of a young girl called Becky to experience a mani-pedi with her idols Holly Willoughby and Fearne Cotton at Cowshed Clarendon Cross Spa. Needless to say Cowshed jumped at the opportunity and immediately contacted the team at Essie to see if the could work together to make Becky's experience even more special by creating a bespoke 'Becky's Wish' polish.

This limited edition nail polish will be available to purchase for £10 at Cowshed spas and online at www.cowshedonline.com from 16th February 2011 - the date Becky's episode is scheduled to air on Channel 5.

Eva Longoria’s Debut Scent Arrives EXCLUSIVELY at The Perfume Shop !!!

The Perfume Shop adds a sprinkling of glamour to the shelves this summer with Eva by Eva Longoria, the beautifully feminine fragrance available EXCLUSIVELY at The Perfume Shop is a beauty must have!

Fittingly named Eva by Eva Longoria, the fragrance truly embodies the world renowned actress’s sparkling personality and timeless elegance from the beautiful bottle design, to its stunning blend of fruity floral scents.

Made with a women who oozes sex appeal in mind, Eva is a beautiful blend of juicy Citrus Notes wrapped with a stimulating trail of Jasmine, Violet and Amber. Sexy, fresh and playful, this scent radiates sensuality and glamour, wearable for any occasion whether day or night, casual or formal.

The fragrance opens with a vivacious cocktail of juicy Citrus, Verbena and Neroli, boosted with a blast of freshness from shower clean Aldehydes. The heart blooms beyond comparison with delicate petals of sheer Jasmine, dewy Freesia, tender Violet and Muguet, whilst lingering skin musks combine with creamy Amber and Sandalwood, resulting in a tantalizing sensuality.

To celebrate the launch of this new scent, The Perfume Shop will also be offering a FREE stylish shoulder bag with any purchase of a 50ml or 100ml Eva by Eva Longoria.

This uber cool moc-croc tote is a great addition to this stylish scent making you look as fabulous as you smell!

Eva is available from The Perfume Shop in EDT Spray 50ml and 100ml prices start at £27.50.

Links:

www.theperfumeshop.com

Emerging designers to showcase their new exceptional collections at the LGN Movida Catwalk Show and Summer Soirée

LGN Events will be hosting their summer soiree and Catwalk show at the exclusive celebrity nightspot Movida, in central London, on Thursday 17 June 2010.

For Immediate Release

Don’t miss the chance to see four exceptional emerging designer collections at this exclusive summer fashion extravaganza hosted by LGN Events.

Emerging designers showcasing their creations include the award winning Kerry Knowles, Chantal Gibbs-Jones, Leeanne Ripley-Garret and Rae-Emily Smith of my Fair Lady Lingerie.

Kerry knowles integrates luxurious modern tailoring with creative exploration. Kerry graduated from london college of fashion in 2010 with an MA in Fashion Design and Technology; her collection 'permutation' was unique in mixing mens and womenswear. The transformations of the concept garment allowed adaptability for each sex, with its minimal style and tailoring with great attention to detail.

University of Northampton Fashion Graduate (08) Chantal Gibbs-Jones will be showcasing her latest collection 'All about the Cupcake' - "A collection that indulges those with a sweet tooth to enjoy the naughtiness of the decadent cupcake without the added calories. Fresh cupcake and polka dot prints in sugary colours create cute and flirty 1950s inspired silhouettes that bring out a unique feminine identity.

Leeanne-Ripley Garret was inspired by Artists such as Edvard Munch, Edgar Degas and classic fairytales mixing the two elements together she developed an understanding of expressing the emotions that both of these elements create developing a unique collection of garments that are deep and meaningful with a fantasy feel about them. Growing up watching fairytales including Disney Classics such as Cinderella and Sleeping Beauty, Leeanne expresses “I had a vivid imagination as a child and ultimately thought that life would evolve as the fairytale happy ending, in harsh reality life is far from the world of fairytales. I am also greatly inspired by tarot cards as they have given me hope and inspiration throughout my adult life. Feelings and emotions are a large part of this collection and a need to be shielded from hurt and pain creating barriers of emotional protection.”

Rae-Emily Smith is a 21 year old lingerie designer from The Isle of Sheppey, Kent. Her label My Fair Lady Lingerie was established last summer just after Rae had finished her first year on the world-renowned Contour Fashion course at De Montfort University. The brand sells lingerie and nightwear and is aimed at strong, forward thinking women who want to add some elegance to their lives.

Top make-up Artist, Anna Orkiszewska will have her team of experienced Hair and make-up artists making up the exquisite models backstage.

Guests attending the event include buyers, press, journalists, PRs and other fashion professionals and enthusiasts.

Come and support today’s young UK designers at this exclusive event!

MO*VIDA, built beneath the London Palladium in the heart of London, has won numerous nightclub and party awards, and has played host to some of the worlds’ top celebrities.

For complimentary Guestlist please email all names to:
info@lagenevenorth.co.uk

For press/buyer queries, please email Terri at:

Theresa@lagenevenorth.co.uk

For further information please visit:

www.lagenevenorthevents.co.uk/events.html
http://www.kerryknowles.co.uk/
http://www.chantalgibbsjones.co.uk/
http://www.myfairladylingerie.com/