Sunday, 18 March 2012

Us Trendy presents ‘Kami Shade’

Kami Shade' established herself as a fashion designer in July of 2004. Born in the diverse and eclectic town of Berkeley, California in 1979. Kami Shade’s family hailed from the background of the Music Industry including successful and notable Singers so it was only natural for her to follow in the footsteps of her family’s musical background. Always known for going against the grain and setting herself apart from the norm, Kami Shade’ developed a passion for another industry, Fashion. In 2000, Kami Shade’ then embarked on a journey back to her roots of California and decided to expand her passion of designing and making clothes.

She has successfully produced some of the most notable fashion events in Los Angeles and been featured in the fashion industry's top magazines including Vogue, Elle Magazine, Lucky Magazine, Apparel News & The Los Angeles Times to name a few.

Us Trendy, a website offering emerging designers a platform to promote their brands and sell their merchandise runs a competition for the most popular seller on their site to win an opportunity to showcase their work during London Fashion Week. Most recently (Feb 2012) the fabulous Kami Shade won the Competition and made her London Fashion Week debut last month. Offering women sexy, yet sophisticated, clothes, Kami Shade showcased her signature party dresses. ‘Kami Shade’ was a collection featuring mini-dresses that wouldn’t feel out of place off the catwalk and on a night out. The show’s strong point was that the designs were completely wearable and versatile for many tastes. Most exquisite were the embellishments, resulting in our new-found obsession with the LSD – the ‘Little Sequined Dress’,

The designer creates clothes which flatter and compliment women, so it is no surprise that the brand has a strong celebrity following including Jennifer Lopez, Mariah Carey, Rihanna, Sharon Stone, The Pussy Cat Dolls, Danity Kane, Lauren Conrad and Jessica Alba.