Tuesday, 10 April 2012

Obscure Couture

 'We don't follow trend books. We follow our instincts'

Obscure Couture are a new, directional womenswear label based in Glasgow’s East end (BAAD, Barras Art And Design to be precise). The fashion duo Lyndsay Pagan & Jennifer Coyle launched the brand on the 15th of October 2010 creating street/stage wear for the introverted extrovert. Taking a stance against mass-produced, faceless fashion, Obscure Couture's limited edition, individually numbered collections are all hand-made with love in the UK.

Lyndsay and Jennifer want Obscure Couture to be accessible to all which is why they create not 1 but 2 collections each season; Couture & Ready To Wear. They create their signature Couture range using only the best quality fabrics they can get their hands on; from the most pampered Japanese Kobe leather to the most delicious French lace. Their Ready To Wear collections are a more accessible, everyday wear range whilst still being anchored by the same principals and aesthetic defiance as their couture range.

We create statement garments for women who aren't afraid to stand out, proud, from the crowd!”

Obscure Couture released their new AW12 collection “The Lithium Party” during London Fashion Week in February, surprising audiences with an entirely different, yet equally as impacting theme. This season saw the duo take a step away from neon and embrace a more refined and mature approach, mixing gold and silver amongst pastels. Confining to their rule-breaking reputation, Cole and Pagan completed the look with fuchsia wigs, illustrative head pieces (Jenivieve Berlin) and two-tone baby blue and pink lips. Furs and chiffons were particularly favoured fabrics and of course, there was the addition of the shocking colour-pop frills, prints and accessories inspired by the Victorian patterns of fashion’s past along with a model with a syringe headdress next to the gleaming slogan ‘Love Is The Drug’.