Thursday, 28 June 2012


– HBO® Officially Licensed Summer Fragrances & Deodorant sprays Join  
“Sex and the City” Day and Night Collections Introduced in Fall 2011   

Two new summer fragrances – “Sunrise” and “Sunset”  are being added to the signature “Sex and the City fragrance and Body Collections, which were first introduced last Fall.  Inspired by the iconic HBO series that uniquely captures New York City’s glamour and chic sensibility, these perfumes, as well as the original collections, were created by Givaudan under a licensing agreement between HBO and JTG Trading Company who will manufacture and distribute the collection in select countries throughout the world This newest collection is now available the HBO Shop ( and at Etos stores in the Netherlands on the 25th of June. 

Top Givaudan perfumers Oliver Gillotin and Marypierre Julien developed the new fragrances for HBO.  Gillotin is known for designing fragrances for Taylor Swift, Ed Hardy, Michael Kors, Hugo Boss, Ralph Lauren, Dior and Givenchy; while Julien has created scents for Mariah Carey, Rihanna, Victoria’s Secret, Tocca, Anthropologie and Hello Kitty. 

Sex and the City Sunrise” – the crisp-sparkling perfume for a summer day in the city 
Created to evoke the feeling of a laid-back brunch in a sun-drenched outdoor café in ManhattanSunrise has fresh top notes of Mandarin Oil ORPUR®, Italian Bergamot, White Peach and Watery Red Fruits that delight and tease the senses.  This indulgent scent reveals mid notes of Rose de May, Violet Leaf, Star Jasmine and Lily of the Valley for a soft and flowery touch, while White Cedar, Cashmere Musk and Sandalwood in the base note add to the fragrances aromatic complexity. Price: £ 22.50 

Sex and the City Sunset” – the sensual and mysterious scent of the vibrant nightlife  
Capturing the soft and warm beauty of sundown reflected in the iconic skyline of New York City, “Sunset” features classic top notes of Blood Orange, Violet Leaves, Freesia and Green Apple that give the fragrance its feminine and floral bouquet.  Blended with mid notes of Vanilla Orchid, Muguet and Sugary Plum that tempt with their sultry and delicious appeal, the base notes of Musk, Woody Amber, Benzoin and Tonka ground the fragrance with a memorable finish. Price: £ 22.50 

JTG Trading developed the distinctive packaging that complements the stylish fragrance composition as well as the flair and feeling of the Sex and the City series.  The new perfumes are encased in luxurious glass bottles with accents of yellow, gold and orange, and topped with elegant crystal inspired caps.   

“Sex and the City” Deodorant sprays  
The “Sex and the City - Sunrise” and “Sex and the City - Sunset” eau de perfumes are also included in a collection of deodorant body sprays. Price: £ 5.00 

“It’s amazing how Sex and the City continues to have worldwide appeal, and these fragrances keep alive the magic and allure created by the series and New York City,” said James Costos, vice president, Global Licensing & Retail at HBO.  “We’re extremely pleased to be partnering again with Givaudan, the global leader in the fragrance industry, as well as JTG Trading Company whose expertise will help deliver this new collection select countries around the world.” 

About JTG Trading 
JTG is an independent wholesaler in A-branded perfumes, skincare and high-end cosmetics. A large part of the customer base consists of major retail chains. Since its establishment in 1997, it has grown to be recognized as a leading company in Europe.  Not only is JTG active in Europe, but also in Asia, America and Australia. The company has a dedicated team of professionals and a highly advanced inventory control system. This makes it possible to consistently provide the best service for their customers. 

About Givaudan 
As the leading company in the fragrance industry, Givaudan develops unique and innovative fragrance creations for its customers around the world.  Givaudan’s focus on passion for building successful partnerships with its customers, helped by a deep understanding of their brands and their consumers, sets it apart from other companies in the industry. With 82 operations in 45 countries, Givaudan has 25% market share and this industry leadership position is underpinned by a sales and marketing presence in all major markets.  

About HBO Global Licensing & Retail 
HBO Licensing & Retail officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming.  With products created around classic series like the The Sopranos® and Sex and the City® to current hits like True Blood® and Entourage®, items include fashion apparel, jewellery, digital and CD soundtracks, games, books as well as  
purchased in retail stores nationwide, at, and at the groundbreaking HBO retail  
exclusive, premium collections in partnership with upscale, designer brands.  Merchandise can be exclusive, premium collections in partnership with upscale, designer brands.  Merchandise can be hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.  HBO Licensing & Retail products are also sold internationally across Europe, Asia and Australia. 

Official HBO Licensed Product. ©2012 Home Box Office, Inc.  All Rights Reserved. HBO and related trademarks are the property of Home Box Office, Inc.