Sunday, 27 February 2011

Luxury Croatian Label ‘Fjaba’ blows the London Crowd away during London Fashion Week

Luxury Croatian label ‘Fjaba’ made their London Fashion Week debut on Sunday 20th February at the Luxurious and Cosmopolitan Charing Cross Hotel.

Since debuting in 2006 at the Cro- a-Porter show in their native country, the Croatian sisters have successfully secured International placements for their label which is currently available throughout Europe. Their designs have been featured in a number of prominent glossies including Marie Claire and Elle Magazine.

Showcasing their eighth consecutive collection, the sister design duo, as promised presented a collection reflecting “an unforgettable fairy-tale with a wicked twist”. Luxurious fabrics were used throughout the collection which consisted of suedes, sequins and chiffons and were complimented by accessories supplied by designer Tonci Mestrovic. The pieces were elegant, wearable and suitable for the everyday woman.

The bold make-up comprised of pale faces with earthy orange tones carefully placed around the eyes and lips. The hair was placed in buns and accessorised with striking complimenting pom poms.

Overall the collection received a great reception from the fashionable London crowd.
In the evening guests headed down to the official after party and Kay Flawless Fashion Launch at No5, Cavendish Square

Images from the show can be viewed at:

The show video can be viewed at
For more information on Fjaba please visit:

About Fjaba:
The sisters Ida and Mirna Litovic started their fairy tale a long time ago through graphic and fashion design, and they presented their first professional collection to the public in 2006 at the Cro-A-Porter Fashion Show, in Zagreb, Croatia, under Fjaba brand.

''We want to be faithful to ourselves, bring something special and interesting to scene. A fashion show is never only showing pieces of clothing, it should be a real story, a ‘fjaba’ (fairy tale), in which music, styling and scenes present the whole creative vision'' said the fashion duo, explaining the secret of their fashion cocktail...

About Kayflawless Fashion:
PR & Brand Management agency born 3 years ago, Kay Flawless Fashion was founded by Karine Laudort (Model & Entrepreuneur). Now co-managed with Business Investor, Raymond H Price Msc, Kay Flawless Fashion represents a varied range of emerging international brands. Some of the labels include Deenola, Ngone and Joy Scott Millenery...


Watch the London Fashion Week ‘A LA MODE’ INTERNATIONAL CATWALK SHOW : - DAY 3


Friday, 25 February 2011

Last day of the ‘A La Mode’ International London Fashion Week Catwalk ends on a high note

Immediate Release

The last day of the ‘A La Mode’ International LFW show which took place on Sunday 20th February, was attended by a packed house of key Industry figures who included Fashion Editors, Top Stylists, Buyers and a selection of upscale consumers.

Opening the show with her stunning and elegant couture gowns was London based designer Luna Sky. The beautiful collection, consisting mainly of black and white pieces, represented innocence and purity and symbolised her personal motto being 'La vita bella' – Life is beautiful. Luna feels every girl deserves to be a princess and her drive is to create a beautiful lifestyle for modern girls and women.

Luna Sky will also be showcasing her stunning pieces at Milan Fashion Week. Her collections are sold globally in Italy, France, UK, USA, Canada, Japan and Hong Kong.

Next up was London based designer Omar Mansoor who was showcasing during London Fashion Week for the second consecutive season. Omar presented his new collection entitled ‘Paradise Lost’ which was inspired by the Garden of Eden. The collection comprised of two key colours being Lilac and aniseed green. The use of woven lace flowers, layers of sheer fabrics, asymmetrical hemlines and dramatic necklines throughout the collection all symbolised the story of ‘Sin, Angels, Curiosity and Beauty’.

Nigerian designer Ngozi of Zed Eye brought us a magnificent selection of Royal Blue Jackets complimented by extravagant faux fur and feather trimmings. The collection entitled ‘50’s!30’s!20’s’ reflects the liberation of the Twenties combined with the elegance of the Thirties, juxtaposed with the femininity and romance of the Fifties.

Styling her show backstage was Celebrity stylist and UK River Island PR Manager Arieta Mujay.

Her magnificent wigs were sponsored by leading hair brand Sensational and styled by Award winning hairdressers Natasha John Lewis and Lorraine Dublin.

Closing her show was the Face of Africa’s International model Mirash Davis who flew into London for Fashion Week.

Zed Eye will also be showcasing this month at the prestigious Arise Fashion Week event alongside established designers such as YSL and Lanvin.

Closing the show was Award Winning Celebrity musician Egypt who presented her new label Eveae West’s A/W 11 Collection. She surprised the crowd by opening the show with her breathtaking new single ‘Stronger’ Produced by DJ Pioneer. Based on a Goddess theme the collection consisted of retro vibrant pieces with gold metallic’s being a key feature alongside her ruffle sleeves. Her fun and exotic wigs were supplied by Sleek.

Yolande, LGN Events Fashion Director saidIt’s great to see more and more key
Industry figures and celebrities coming down to the shows to support emerging and Independent Fashion Brands. Each season the show gains further recognition and we have brands consistently coming back to showcase with us which is fantastic!’.

Sponsors supporting the ‘A La Mode’ London Fashion Week shows this season included Guoman, Yelp, Anna Orkiszewska Make-up Artistry, Top Model UK, Perrier, , Fiore tights, Fruit of the Loom

The production and management of the show was handled by LGN Events.

Images from the show can be viewed at:

More Information on the showcasing designers can be found at:
About The ‘A La Mode’ International London Fashion Week Catwalk Show
The 'A La Mode' London Fashion Week Catwalk show, now in its fifth season, has rapidly established itself as a cost effective platform for select designers to reach out to key industry figures especially during these tough economic times, and as opportunity for buyers to snap up exceptional new and Independent brands.

Guests attending the bi-annual event include buyers, press, journalists, PRs and other fashion professionals and enthusiasts.

For further enquiries on the showcasing designers or showcasing in future shows contact

Saturday, 19 February 2011

Venue Packed to the Rafters at Saturday Night of ‘A La Mode’ LFW

London, UK (February 2011); The second off-schedule London Fashion Week event held this season by LGN Events’ was at full capacity as London’s fashion industry elite flocked to feast their eyes on the latest up and coming international designers. The highly influential audience of fashion press and buyers enjoyed a fabulous show plus goody bags filled with treats from Fruit of the Loom, Perrier Water, Rude Health and Here follows a brief summary of the designers who showcased on Saturday night:

This genius designer is no stranger to high profile fashion events
having exhibited at Ukrainian Fashion Week since 2006. Svetlana
Bevza who redesigns the LBD – or LWD, Little White Dress – in all
of her collections opened the show on Saturday night. Her debut
at LFW went down a storm with guests and she has received
widespread acclaim for her sharp black. white and red palette.

Belinda Liu
Returning for her second season at A La Mode, daring yet classy and feminine label Belinda Liu presented a crowd pleasing collection for AW11. With well-structured dresses, embellished jumpsuits and a number of sheer pieces in her line, Belinda Liu is
bang on trend for next season.

Vjera Vilicnik
Vjera Vilicnik is bringing back embroidery. The young designer from Croatia who now resides in the trendy Brick Lane area of London employed her professional training in the fine craft of embroidery to create a stunning collection of gowns which breathe life into intricate detail. The minimalist days are over and needlecraft is back with vengeance! W:

Dima Ayad
Lebanese designer Dima Ayad who works and lives in sunny Dubai
presented her beautiful collection of shimmering gowns, jersey
dresses and tailored jackets with oversized lapels. The collection is
specifically designed to champion the female form and prove that
women of any size and shape can look and feel stunning.

Gloria WavaMunno
Spirited Ugandan designer Gloria Wavamunno presented her outstanding debut LFW collection at The Charing Cross Hotel on Saturday. Despite her age, her collection was one of the most well received in part due to the fact that she had a huge following preceding the event. Camera crews were in attendance purely to see her wares and Gloria did not
disappoint. Beautifully tailored, African inspired garments that
evoked a very cool young aesthetic themed the collection at
Gloria Wavamunno.

Alana Hale
Highly anticipated Los Angeles based designer Alana Hale
presented to a packed house of industry professionals.
Incorporating a mix of leather, faux fur, embellished fabrics,
feather and velvet into her collection, Alana presented a
Hollywood starlet inspired collection that perfectly complements
the edgy-cool of London’s street-style. Having previously dressed
Keri Hilson and Paula Abdul for high profile events, Alana is no
stranger to the spotlight and this bright, bubbly designer is
sure to go a long way in the UK and US alike.

Birthday Suits
The closing designer at Saturday night’s A La Mode event was German label Birthday Suits. Minimalist chic was the theme here with structured garments with a twist. As is becoming more and more popular among the daring young designers showcasing at LFW, Louise Walleneit incorporated hair into her designs as has been the trend for Charlie Le Mindu and, just this week, Giles Deacon. The collection was very well received and Birthday Suits has attracted a number of interested buyers and press since the event.

For further information, images and details regarding the A La Mode event or any of the designers
featured, please contact

Friday, 18 February 2011

Friday Night 'A La Mode' brings Culture and Diversity to LFW

London, UK (February 2011); The opening night of London Fashion Week kicked the biggest event in the British fashion calendar off to a flying start. A broad range of styles, backgrounds and influences graced the stage at the off-schedule A La Mode event, hosted by LGN Events. The highly influential audience of fashion press and buyers were treated to a flamboyant show and a goody bag filled with treats from Fruit of the Loom, Perrier Water, Rude Health and Here follows a brief summary of Friday night’s designers:

Annah Stretton
Veuve Cliquot Businesswoman of the Year and dedicated
campaigner against cruelty to animals, Annah Stretton opened
the show with her collection that paid tribute to British history
entitled “The War of the Roses”. Incorporating a vibrant mix of
purple leopard print, red tartan and taffeta and floral fabrics, the
collection evoked the essence of British eccentricity.

Berit New York
Returning to A La Mode for her second season, Brit Frady-
Williams presented her stunning “Cosplay-meets-alternativewear”
collection which perfectly complemented the nouveau
Goth Camden fashion scene. Despite encountering production
issues relating to the inclement weather in New York this winter,
Brit still managed to present a beautifully crafted and intricately
designed line of clothing for both men and women.

Ethnic bag label Rajadano exhibited her SS11 designs last LFW at LGN Events’ Fashion Week closing party, Jalouse Rocks. Since then, her work has received widespread attention from buyers and she has been able to move into the realms of official off-schedule LFW events. The line has also been extended to include a range of scarves. Her collection struck a chord with much of the audience who were surprised to see accessories so elegantly presented in a catwalk show.

Recent MA Graduate from The London College of Fashion Jin Joo Ma presented her quirky yet wearable debut collection under the label MAJINJOO. Employing jersey, chunky knitwear
and glitter panelling into her designs, Jin took inspiration from
her MA pieces to create a more street-style friendly line.

US Trendy presents RUMPLEMUNKEH
Rochelle Carino was the lucky winner of UsTrendy’s competition to win a spot on the A La Mode catwalk. Offering a range of styles from peacock feather embellished dresses to leather trouser and silk top combos, Rochelle gave the audience of fashion press and buyers a more commercial offering for AW11.

Maria Rehmali started her fashion career as a stylist and employed her experience gained in this role to structure her first collection which she debuted at LFW at the A La Mode event.
Sourcing only the finest leather and paisley patterned silk from
Marrakech, the Rehmali label offers jumpsuits, evening dresses,
tailored suits and a complimentary range of luggage and

Christina Nitopi
This Australian designer was unable to attend the event however her latest collection was still presented and closed the opening night of A La Mode. The latest designs incorporated hardware chains, large plastic buttons and the ultimate trend of the season - bold colour blocking. Cristina also took this trend to the next level by employing floral prints in panel arrangements in her shift dress dominated collection.

For further information, images and details regarding the A La Mode event or any of the designers
featured, please contact

Wednesday, 16 February 2011

Re-cycled Fashion for London Fashion Week

In today’s world where the terms ‘climate change’ and ‘global warming’ is on everyone’s lips, it has become almost second nature to recycle our rubbish and switch off lights as we leave rooms, in a desperate to save our planet from its inevitable dark future.

It comes as no surprise then that fashion too has taken on its role to promote a greener and more eco-friendly lifestyle. Z-MODE, a contemporary ladies wear label will be collaborating with online and instore Socks and Tights Speciality Store, Tabio. This exciting collaboration takes on a project where reject stock stockings will be used as part as a re-cycled fashion project.

The key driving force behind this project is Z-MODE designer Victoria Rangayah, who will be using re-cycled stockings for her next collection. Designing clothes from re-cycled material is by no means a new adventure for Victoria, who has previously worked with companies such as ?Guess Inc. South Africa and has created garments out of reject stock denim. In Addition to this, her re-cycled shoe-lace dress was selected and showcased in last years “Clothes Show-live Fashion Theatre”.

Interest in this recycled fashion phenomenon is quickly spreading across and throughout the fashion industry. Renowned companies, such as Attire Bridal magazine, who will be featuring a wedding gown made entirely out of re-cycled stockings in their next issue, are more keen to promote this new eco-friendly fashion venture.

In addition to this support and the Tabio sponsorship, Victoria is also asking the organisers of Fashion Week to encourage their guests to bring a pair of stockings to the show or ask the designers if they are using any stockings for their shows to recycle them, so that Victoria may then collect them and use them for her project.

Victoria says “Stockings are an essential item in every woman’s wardrobe, however it has a very short life span. That encouraged me to –re-cycle and put another creative stamp onto fashion re-cycling.’

Re-cycling to protect our planet for future generations doesn’t just stop with glass bottles and milk cartons. Almost anything and everything can be re-cycled and turned into something new and fabulous. So ladies, think twice before you go to throw out those tired, hole-infested tights and stockings, as they could be the key material for your next fabulous (and eco-friendly) party dress!

Tuesday, 15 February 2011

Nail Perfection

Sophy Robson is a well-known nail artist with clients such as Chanel and Kate Moss.

Although she started her career in the music industry – from sales assistant in a record store to a hip-hop DJ – she has “always wanted to specialize in nails”.

After ten years of working in the nail art industry, she is thrilled to be opening her own concession in Harrods this year. Here she talks to Rachel Cowey about the joys of her job.


On her agent:

“I am fortunate enough to be with one of the best internationally known hair and make-up agencies, Sisters.”

Through her agent, Sophy has been approached to do major advertising campaigns for the likes of Chanel and Topshop.

On the business:

“The business is pretty small, so normally you are chosen because the photographer, art director, stylist or make up artist knows you.”

“I LOVE catwalk shows. The energy, the drama, the stress, the buzz and seeing all my friends I haven’t seen for a while. There is nothing like it. But if you don't take it seriously there's no point in doing it and that’s the bottom line really It is an opportunity for you to showcase your talent really, so you are only as good as your team.”

“It is a very demanding industry with the travel and long days and ever changing schedules.”

On her inspiration:

“I get asked about inspiration a lot. …I don't know I'll be lying in bed and just randomly think of something. Other times I really have to look at clothes and try and get inspired like just now Instyle have asked me to do one for the Lanvin A/W collection and I was stumped for a while but then it just came to me. I just try and imagine what would look good!”

On her work:

“My favourite design is the gun shape silhouette one.”

“Sometimes I will re-do the nail if I think it could be improved or better so it can take all day. I am a bit of a perfectionist and never happy.”

On whether she thinks women are taking a risk:

“I think generally the number of women taking an interest in doing their nails have risen dramatically recently. Experimentation is the next step as avant-garde trends always filter down to the mainstream.”

You can checkheck out Sophy’s work on her blog at

Monday, 14 February 2011

COWSHED: Limited Edition Essie Nail Polish in aid of Starlight Children’s Foundation

Bored of all your nail colours, after having used them to death over the Christmas season? Want something new to go with the more vibrant colours of spring? Then ladies look no further! This February Cowshed launches its first ever, exclusive limited edition nail polish in collaboration with Essie. If you're and ardent collector of nail polish, this is definitely one colour you cannot miss out on. Not only is it a fabulous and unique shade of blue(right on cue for this seasons colour palette), but its creation is also for a good cause. All proceeds from the sales will be donated to the Starlight Children's Foundation, a charity that brightens the lives of sick children by granting once-in-a-lifetime wishes and providing entertainment in hospitals and hospices throughout the UK.

Cowshed was approached to participate in the series Starlight: For Children Series on Channel 5, to help grant the wish of a young girl called Becky to experience a mani-pedi with her idols Holly Willoughby and Fearne Cotton at Cowshed Clarendon Cross Spa. Needless to say Cowshed jumped at the opportunity and immediately contacted the team at Essie to see if the could work together to make Becky's experience even more special by creating a bespoke 'Becky's Wish' polish.

This limited edition nail polish will be available to purchase for £10 at Cowshed spas and online at from 16th February 2011 - the date Becky's episode is scheduled to air on Channel 5.

Catching up with Omar Mansoor

What would you say your biggest achievement has been so far as a designer?
Dressing Royalty from the Middle-East

Your designs often have such intricate details, howlong does it take to create?
It takes from Six to 12 weeks to complete one ensemble.

Where do you get inspirations for your designs?
I am inspired by any aspect of art, culture or drama. my themes have been derived from Cosmopoliton culture, to George Seurat's Paintings to Sculpture to even Theatre.

Your dresses are available for hire on Where else can we get them from? and

Your last collection combined neutral colours like nudes with vibrant colours like blues and reds. What colours can we expect from the new collection
Colours and I are a match made in heaven! This time the experiment lies from Lilac to shades to Olive Green colours.

How do you prepare for such a busy period like London fashion week?
I work without looking at the clock. The shifts can be as long as fourteen hours.


Wednesday, 9 February 2011

Counting Down to London Fashion Week!

And the countdown to THE fashion event of the year begins once more. That’s right, London Fashion Week 2011 is just around the corner, a mere ten days away!! (cue excited squeals). Held in the neo-classical surrounds of Somerset House, London Fashion Week 2011 is sure to be an Aladdin’s cave of fabulous autumn/winter treasures. It’s time to start sorting through those ‘old’, 2010 winter wardrobes and make room for the sheer fashion delights of the autumn/winter 2011 collections. London Fashion Week 2011 promises to be full of delightful surprises, both big and small, exhibiting designs by the old time greats, as well as ushering in collections by newer, less renowned designers.

Elizabeth Lau’s new collection is definitely one to look out for this season. Her approach to fashion and design is fresh yet unmistakably British, with signature attributes including surprise details known only to the wearer, hand finished embellishments, Liberty of London prints and love heart motifs. Simply Fabulous!

Another British designer who you simply cannot miss is Maria Grachvogel. With such a deep and comprehensive understanding of the woman’s body and form, the Maria Grachvogel label is a secret of many of the world’s most stylish women including Angelina Jolie, Marie Helvin and Yasmin Le Bon. But alas don’t despair, Grachvogel’s new collections will be showcasing on the first day of London Fashion Week for all to see and marvel. A rare treat not to be missed.

Also watch out for Annah Stretton, whose name and collection is sure to be on the lips of many throughout London Fashion Week! Alana Hale, is another designer whose autumn/winter 2011 collection should not be missed. Born and bred in L.A., Hale’s designs evoke a sense of edgy glamour, incorporating everything from feathers to netting and leather. Needless to say her autumns/winter 2011 collection will not disappoint. Both Stretton and Hale will be showcasing their autumn/winter 2011 collection as part of the eagerly anticipated “A La Mode” International Catwalk Presentation (

Tuesday, 8 February 2011

Zed Eye returns to London Fashion Week

London, UK, (February 2011)London College of Fashion Alumni Ngozi Pere-Okorotie will be returning to London fashion Week to showcase her new Autumn/Winter 11 collection from her label Zed Eye.

Zed -Eye returns with a collection that reflects the liberation of the Twenties combined with the elegance of the Thirties, juxtaposed with the femininity and romance of the Fifties.

The flirting and courtship follows on from ‘Tribal Romance’. Fabrics and textures such as tweed and chiffon; cotton and silk combine in varying shades of blue to create exceptionally versatile and wearable pieces which puts a modern spin on the roaring Twenties, recession hit Thirties and retro Fifties.

This is another timeless collection set to amalgamate Zed-Eye’s exquisite designs and tailoring skills with fashion highlights from all 3 decades.

Celebrity Fans of the label include Kelis, Shingai (The Noisettes) and more.

The contrast in fabrics, texture and designs is a key concept that can be found in Zed Eye’s designs. Her new collection will be showcased during London Fashion Week at the LGN Events’ ‘A La Mode Catwalk Presentation’ on Sunday 20th of February 2011 at the Charing Cross Hotel, The Strand.

For more information on Zed Eye visit website-

For appointments at her Greenwich showroom

Press and buyers wishing to attend the show should


Thursday, 3 February 2011

The Fairy Tale continues for Fashion sisters Ida and Mirna Litovic as they debut their new collection during London Fashion Week.

London, UK (February 2011) It is just another page in the fairy-tale for fashion designers/sisters Ida and Mirna Litovic who will unveil their luxurious new A/W 11 collection during London Fashion Week at the lavish Charing Cross Hotel on Feb 20, 2011.

The Croatian based sisters will be showcasing their

eighth collection since their successful debut in 2006

at the Cro a Porter Fashion show in their native

country of Croatia. Their uses of rich materials

decorated with thousands of beads, glam-rock, and

some trivial things have grabbed the attention of the

Croatian fashion scene.

The fashion duo whose previous collections are known

for repeatedly being set around a theme say their

designs are for the ‘everyday woman’. Their Ready-to-

wear designs provide a fairy-tale for the average

woman making them feel good about themselves.

Themes from previous collections have ranged from

phantom to Africa offering femininity and style to the

already wearable collection. The jovial pair says their

world is ‘happy, playful and different’ this is apparent

in their collection.

The Fjaba brand, currently sold internationally,

passionately express their mission to “create and

design life in [their] own colours and art.”

Attracting press and fashion industry alike, Fjaba will be presenting their luxurious show stopping

designs at their LFW solo catwalk show hosted by LGN on February 20th 2011 at 1.30pm.

For more information on Fjaba, visit

Press and buyers wishing to attend the show should email Claudia at


5 Minutes with Model Leah from Last Season...

We quickly caught up with Leah of Top Model UK who graced our London fashion Week catwalks last season...Read on

Name: Leah Location: Malta

Designers you walked for last season: Amato Couture, Jonathan Liang , Kate Williams

Who was your favourite designer last season and why? I can't say I had a favourite designer.. They all had specific features in their line of clothing which appealed to me

What were some of your overall career highlights last year? Well deffinately walking at London Fashion Week

What are your views on the trend ‘curve’? I think it is great that the trend is to have curves as this after all represents the average woman.

What are your tips on keeping fit? It's the little everyday things that help keep one fit such as walking up the stairs rather than taking the lift.

What can we expect to find in your handbag? My purse, mobile, keys and some makeup up essentials

What is your must-have beauty item? Foundation

What is your fashion must have this season? army boots

What are your interests outside modelling? Mental health, going out with friends

To book Holly or find out more about her management TMUK visit

Wednesday, 2 February 2011

Introducing Luxury designer Luna Sky...

We caught up with London Based designer Luna Sky to learn more about this up and coming Luxurious Brand...

Above pic: Luna, The lady behind the Brand.
Label Name: LunaSky 

Year Established: 2009

Tell us a bit about your label and background? :  
Luna: LunaSky is a london based designer label that aims to create a beautiful life style for modern elegant women. It presents one of a kind dress for all special occasions and events as well as everyday life. Each garment is designed with passion and  made with luxury fabric to complement the female figure with a touch of class.

What inspired you to launch your label? 
Luna:  I grew up in a family with strong roots in fashion. My grandmother is a fashion designer and my family own a fashion and accessories company. I have strong love and passion for fashion since I was a little girl. I love beautiful things and I always think every girl deserves to be a princess. My vision is to create a beautiful and elegant lifestyle for modern girls and make them feel special about themselves.    

Who is it targeted towards?  
Luna: My targeted clientele are elegant, feminine women who have their strong identity and know what they are looking for in the way of fashion, instead of following the trend.

Where do you get inspirations for your designs?
Luna:  I have been living  in fashion capitals including Tokyo, Milan, Paris and HK, I am always inspired by chic and elegant women who effortlessly transform the old-time classics into modern glamour in their individual styles.

If you could choose any celebrity to front your campaign who would it be and why? 
Luna:  It would be Emma Watson because she is very elegant and sophisticated, she reminds me of Audrey Hepburn.  She is a girl who looks so pretty and soft yet has her strong character.

You will be showcasing your new collection During London Fashion Week in February. What can we expect?

Luna: The theme of my  My A/W 2011 collection is ' La Vita Bella - Beautiful life', it is a fusion of classic romance  featuring black and white  exquisite evening gowns and cocktail dresses embellished with chiffon floral, ruffle, lace, sequin drapery and Swarovski crystal.

For more information on LunaSKy visit

Catching up with Sally Ellis of emerging Label SVE

We quickly caught up with the designer behind the Amazing British emerging label SVE! Award Winning Designer and Founder Sally Ellis most recently opened her first boutique so we caught up with her to get more of an insight on her journey...

Who would you say the SVE Label is targeted at?
Sve was originally aimed at 20 - 40 year olds but since opening my first boutique it is open to all ages. I have had a 16 year old to a 80 year old buy from me so it has really shown me my clothes really don't have an age limit, it is a high end label as all the garments are one off bespoke pieces having its own unique individual style.

Your collection often includes black. Why is this?

Black is the main colour because its always been with me. When studying at university a monochrome colour palette just worked for me, it complements a women's form so well and it is such a timeless colour, if you buy Sve you will wear Sve all year round that's what I want, I don't want to be stuck in the back of the wardrobe after one wear, black is classic and elegant and that's what my customer wants.

SVE is now a Brand. How hard was this to create?

Creating a fashion brand is never easy, it's blood sweat and tears I still haven't reached my goal and I know its going to take a few more years from now to get to where I want. The bit of advice I will give to anyone wanting to be a fashion label is never stop trying, you have to push yourself to the limit you will never get any where without trying every door, enter competitions, network and try and work in the industry first. It's all about learning and believing in yourself. I did and still am doing all of this and I am 25years old with my own fashion label and beautiful boutique. The only way is up.

What has been your biggest challenge so far?

My biggest challenge so far is everyday, everyday is a massive challenge for me, I work 24hrs a day 7 days a week you have to if you want to be someone and be a success in the fashion world it is one of the hardest industries to be in and I have only just started and had a tiny taster of what my future could be like and I'm really excited, nervous, but most of all ready for the next chapter with Sve.

You recently opened your boutique in Tarpoley, As an emerging designer what steps did you take to make this happen?

I opened my boutique on the 1st december 2010 I knew where I wanted to open it it was just the timing but in my heart that time was right so I went for it. Fate has played a huge part in my life and fate again stepped in and helped me achieve my dream, it was open within 2 weeks. Sourcing all the materials myself and stocking the shop with all my clothes was the hardest thing I've done but the greatest vision I have ever seen.

Do you plan on opening any more boutiques. If so where?

My dream plan is to open more boutiques yes, but one step at a time I would love to have a store and studio in Paris one day which I am in the process of learning French for and london is probably an obvious one.

What can we expect from SVE in the future

Sve's future is very bright and I have high expectations for it, I hope to see Sve on the red carpet this year and Paris next year and who knows after that watch this space!!!

For more info visit: