Our Fashion Week Line-up Announced...

The LGN Events Spectacular ‘A La Mode’ Catwalk show will once again return to London Fashion Week in September, to showcase the Spring/Summer 2012 collections of a selection of outstanding independent designers over 2 nights.

Model wears Alja Slemensek

The show returns for its sixth consecutive season of success during London Fashion Week at the exquisite Charing Cross Hotel in Strand. The event offers a prestigious platform for emerging and independent designers to showcase their designs to press, buyers, celebrities and a selection of upscale consumers who have a keen interest in fashion and luxury.
The SS12 line-up sees a number of diverse brands return to showcase and some exceptional new comers. Brands showcasing on the first day, Friday 16 September include Malam, Anniss, Omar Mansoor, Nad Lynski, Alja Slemensek and Bint ThaniBrands showcasing on the second day, Saturday 17 September include Luna Sky, Dina Said, Sana Sabini, Cristina Cernei, Yu:I&Me and Ghori by Azim Khan.
“We are extremely delighted to welcome back a number of brands who are returning to showcase with us once again for another season and have the pleasure in welcoming some of our new brands. The „A La Mode‟ show brings innovation and diversity to London Fashion Week”, says LGN Events Fashion Director.
LGN Events have been featured in a number of prominent publications and media outlets such as Cosmopolitan, The Independent , Glam Media, Sky and Channel 4, just to name a few. Previous event sponsors include worldwide recognised brands such as Dermalogica, Yonka, Quick Energy, collection 2000, Perrier Water and Hush Puppies.
Offering a vibrant and exciting atmosphere, the shows will take place on 16-17 September from 7.30pm.

END:-
Product placement or sponsorship enquiries need to be directed to yolande@lagenevenorth.co.uk
For all other enquiries including press please email joy@lagenevenorth.co.uk
For other info please visit www.lgn-events.co.uk
Limited public tickets are available via the following link: https://express.iristickets.co.uk/k?lageneve

Introducing Zerrin Akinci.....

As preparation for LFW continues, we are meeting up with all the designers set to showcase at the ' A La Mode show. This week we caught up with Cyprus based designer Zerrin Akinci. She gave us a little insight into her brand and where she gets inspiration from.
Your  passion is to create the unique, what does unique mean to you?

As a designer, I design with the passion to create as unique as the soul, as fitted as the skin and as unique as my clients. I believe each of us has different fingerprints that are born and live with us till we die.  Like  the  fingerprints we have,  we are all solitary both insight and out-sight , we are solitary in characters and in styles.  We have no likes-no equals.  With these beliefs, ZA by Zerrin Akinci offers its innovative and reflective designs for the believers of what you wear reflects your iner-ness.

Cyprus is a small place where did your big dreams come from?

Cyprus is a small island which is divided into two parts as North and South Cyprus, and where there is almost nothing about fashion sector.   However I belive that dreams are something that come from inside to outside, not from outside to inside. It is something that’s in your karma, and it’s your dharma.. Nevermind where you were born, you came to this world with a dharma-  aim of life. When you find what it is, each day you wake up with a different energy with the happiness of taking steps towards your dharma.  Sketching has always been a passion for me as long as i remember.At 16, I became second in an international design competiton, just missing out a placement in New York fashion school. After completion of my BA in PR and MA in marketing communications, and 3 years of experience in trade marketing, I quit everything and headed to USA to follow my childhood dream.  Living in a small island has both advantages and disadvantages for me.  Nevertheless, Living in Cyprus  absolutely increases my motives to network and work harder and harder to reach my goals.

You often use loud and vibrant colours in your designs, is the woman you imagine wearing your designs loud and vibrant in her personality?

ZA woman is a  fashiontrendsetter rather than a follower. She is modern, elegant and vibrant.  ‘What I wear reflect my own inner-ness’ is her fashion moto. She is aware the fact that image is important in today’s world but more than that she believes in style personality.

If you can have any celebrity endorse your brand who would you pick and why?

Definetely I would like to work with Alek Wek. Apart from the fact that she was my inspiration when i was sketching on my desk in highschool years, I find her story of immigration from Sudan during the Civil war and  that she was discovered by a model agency while shopping in London Market very inspiring.  Her re-definition of  the standards of beauty in fashion  is very similar to my fashion attitude about inner beauty. Her ethnic background, and her standing on the stage in style and  as black and  beautiful as she can, goes relatively with my designs. Also her social responsibility as a human being in helping to raise awareness about Sudan, about AIDS, as well as the plight of refugees worldwide,  makes me admire her more . Simply, as she is the message I  am trying to give about fashion, she is the one I would like to endorse my brand.

What are your current inspirations for your future collections

For my future collection I am inspired by envelopes. And the meaning of this white piece of paper for the people.  Theme of my collection is ‘an envelope…all I am waiting for…’  During at some phases of our lives,  we are all waiting for an envelope. We might be waiting for a love letter from a lover, or just a hello from a family member abroad. It might be an acceptance letter from the university… an envelope… Sometimes It is all we are looking for..to have a new beginning..or  an end..

How does it feel to be coming to showcase to your collection during LFW?

AMAZING JI am ver very excited about this show

Where did the Eastern and Mediterranean influences come from?

I am a mediterranean who believes in the protection of evil eyes,  dreamcatchers etc. I like to read and learn about spirituality,  different cultures and beliefs.

 You evidently have many eastern inspirations, you studied in America, did that influence  your designs in any way?

I simply describe myself as an international  designer educated in the West who looks to the East  for the inspiration. 

Introducing Alja Slemensek

We recently caught up with Slovenian fashion designer Alja Slemensek to find out more about her fashion label, what inspires her and her plans for the label. Alja will be showcasing her S/S12 collection in September during London Fashion Week.


Did you always want to be a fashion designer? If you were not a fashion designer what would you have been?
Yes, being fashion designer was always my dream since I was a child. I think a makeup artist or photographer.
How do you think growing up in Slovenia influenced your designs?
There are always positive and negative sides I think and growing up here is not a fashion designers dream ;). I wish I would know how I would turn out as a designer if I would grow up in London, Paris or New York, but I definitely believe I would be different also as a person or not?. I think there are quite a few very good designers here but it is really hard to only work and create in Slovenia and live from it... I am thinking about going abroad again.

What did your university exchange program in Denmark teach you about design?
I was accepted at Designskolen in Denmark for one year-exchange-programme. They put me in a class with older students who were already working on their Master's. That one year gave me so much. I became more confident and self-reliant designer. I also got better in technical skills. I did a few workshops, learnt how to knit. There were always consultations available if you needed help with something. It was a great experience for me in every way.
What would you describe your aesthetic to be?
I like lace, vintage styles and details. I like minimalism and less is more but sometimes I like kitsch. The label's concept is sensual minimalism, colour-themed, detailed. Designs are based on the cut of the fabric, organic lines and forms, contrast.

Where do you get your inspiration? How does it come to you?
Oh this is so hard to answer. I guess it comes from life, from how you feel that moment, everything I like can inspire me, also my friends and people I meet, dreams, films...Its in me. I don’t know how to explain that ;).
What ideas and themes influenced your current collection?
This last collection was inspired by origami technique and modern warrior (Origami Warrior) but right now this new collection that I am working on is inspired by LOVE, Romance,..
What would you say the "Alja Slemensek" woman is like?
Elegant, loves and appreciate Art, nature and animals. Confident, yet shy. Happy and positive, respectful.

To what extent did the work experience at KAUFMANFRANCO influence your work?

It was great. I got a look-in how a fashion company works; got to work in a team and meet nice talented people. I learnt a lot on different fields too and decided I have to start my own label.

What was it like to participate in the Ramazzoti runaway award for Berlin Fashion week?

It was a nice experience. The event was well-organized by professionals so I only focused on my collection. I got nice compliments in the end and also some other opportunities. 

What other fashion shows have you taken part in?
Had several fashion shows in Slovenia, one in Denmark and this April I had fashion show at Macedonia Fashion week.

How has your styling experience influenced your designs?
I like to try everything connected with cloths, fashion and so on.  To get more and different experience.

So I am happy that I did some styling for magazines and helped with costumes at music video, TV commercials and short film... I met some really talented and interesting people but I also realized that I love to design and I am more focused on that.
What are your hopes for the label in the future?

 I wish my label would be favoured with more new happy costumers. To get even better and well-known and keep doing what I love to do. I guess that is every designers dream :)


For more information please visit: http://www.aljaslemensek.com/

Watch Fjaba's London Fashion Week Catwalk Show

Last day of the ‘A La Mode’ International London Fashion Week Catwalk ends on a high note

Immediate Release

The last day of the ‘A La Mode’ International LFW show which took place on Sunday 20th February, was attended by a packed house of key Industry figures who included Fashion Editors, Top Stylists, Buyers and a selection of upscale consumers.

Opening the show with her stunning and elegant couture gowns was London based designer Luna Sky. The beautiful collection, consisting mainly of black and white pieces, represented innocence and purity and symbolised her personal motto being 'La vita bella' – Life is beautiful. Luna feels every girl deserves to be a princess and her drive is to create a beautiful lifestyle for modern girls and women.

Luna Sky will also be showcasing her stunning pieces at Milan Fashion Week. Her collections are sold globally in Italy, France, UK, USA, Canada, Japan and Hong Kong.

Next up was London based designer Omar Mansoor who was showcasing during London Fashion Week for the second consecutive season. Omar presented his new collection entitled ‘Paradise Lost’ which was inspired by the Garden of Eden. The collection comprised of two key colours being Lilac and aniseed green. The use of woven lace flowers, layers of sheer fabrics, asymmetrical hemlines and dramatic necklines throughout the collection all symbolised the story of ‘Sin, Angels, Curiosity and Beauty’.

Nigerian designer Ngozi of Zed Eye brought us a magnificent selection of Royal Blue Jackets complimented by extravagant faux fur and feather trimmings. The collection entitled ‘50’s!30’s!20’s’ reflects the liberation of the Twenties combined with the elegance of the Thirties, juxtaposed with the femininity and romance of the Fifties.

Styling her show backstage was Celebrity stylist and UK River Island PR Manager Arieta Mujay.

Her magnificent wigs were sponsored by leading hair brand Sensational and styled by Award winning hairdressers Natasha John Lewis and Lorraine Dublin.

Closing her show was the Face of Africa’s International model Mirash Davis who flew into London for Fashion Week.

Zed Eye will also be showcasing this month at the prestigious Arise Fashion Week event alongside established designers such as YSL and Lanvin.

Closing the show was Award Winning Celebrity musician Egypt who presented her new label Eveae West’s A/W 11 Collection. She surprised the crowd by opening the show with her breathtaking new single ‘Stronger’ Produced by DJ Pioneer. Based on a Goddess theme the collection consisted of retro vibrant pieces with gold metallic’s being a key feature alongside her ruffle sleeves. Her fun and exotic wigs were supplied by Sleek.

Yolande, LGN Events Fashion Director said “It’s great to see more and more key

Industry figures and celebrities coming down to the shows to support emerging and Independent Fashion Brands. Each season the show gains further recognition and we have brands consistently coming back to showcase with us which is fantastic!’.

Sponsors supporting the ‘A La Mode’ London Fashion Week shows this season included Guoman, Yelp, Anna Orkiszewska Make-up Artistry, Top Model UK, Perrier, Itsocks.co.uk , Fiore tights, Fruit of the Loom

The production and management of the show was handled by LGN Events.

Images from the show can be viewed at: http://lagenevenorthevents.dphoto.com/#/album/80077u

More Information on the showcasing designers can be found at:

http://www.lgn-events.co.uk/

http://www.lunaskymoda.co.uk/

http://www.zedeye.com/

http://www.omarmansoor.com/

About The ‘A La Mode’ International London Fashion Week Catwalk Show

The 'A La Mode' London Fashion Week Catwalk show, now in its fifth season, has rapidly established itself as a cost effective platform for select designers to reach out to key industry figures especially during these tough economic times, and as opportunity for buyers to snap up exceptional new and Independent brands.

Guests attending the bi-annual event include buyers, press, journalists, PRs and other fashion professionals and enthusiasts.

For further enquiries on the showcasing designers or showcasing in future shows contact joy@lagenevenorth.co.uk

Venue Packed to the Rafters at Saturday Night of ‘A La Mode’ LFW

London, UK (February 2011); The second off-schedule London Fashion Week event held this season by LGN Events’ was at full capacity as London’s fashion industry elite flocked to feast their eyes on the latest up and coming international designers. The highly influential audience of fashion press and buyers enjoyed a fabulous show plus goody bags filled with treats from Fruit of the Loom, Perrier Water, Rude Health and Itsocks.com. Here follows a brief summary of the designers who showcased on Saturday night:

BEVZA
This genius designer is no stranger to high profile fashion events
having exhibited at Ukrainian Fashion Week since 2006. Svetlana
Bevza who redesigns the LBD – or LWD, Little White Dress – in all
of her collections opened the show on Saturday night. Her debut
at LFW went down a storm with guests and she has received
widespread acclaim for her sharp black. white and red palette.
W: www.bevza.com/en

Belinda Liu
Returning for her second season at A La Mode, daring yet classy and feminine label Belinda Liu presented a crowd pleasing collection for AW11. With well-structured dresses, embellished jumpsuits and a number of sheer pieces in her line, Belinda Liu is
bang on trend for next season.
W: http://www.belindaliu.com/

Vjera Vilicnik
Vjera Vilicnik is bringing back embroidery. The young designer from Croatia who now resides in the trendy Brick Lane area of London employed her professional training in the fine craft of embroidery to create a stunning collection of gowns which breathe life into intricate detail. The minimalist days are over and needlecraft is back with vengeance! W: http://www.vjeravilicnik.com/

Dima Ayad
Lebanese designer Dima Ayad who works and lives in sunny Dubai
presented her beautiful collection of shimmering gowns, jersey
dresses and tailored jackets with oversized lapels. The collection is
specifically designed to champion the female form and prove that
women of any size and shape can look and feel stunning.
W: http://www.dimaayad.com/

Gloria WavaMunno
Spirited Ugandan designer Gloria Wavamunno presented her outstanding debut LFW collection at The Charing Cross Hotel on Saturday. Despite her age, her collection was one of the most well received in part due to the fact that she had a huge following preceding the event. Camera crews were in attendance purely to see her wares and Gloria did not
disappoint. Beautifully tailored, African inspired garments that
evoked a very cool young aesthetic themed the collection at
Gloria Wavamunno.

Alana Hale
Highly anticipated Los Angeles based designer Alana Hale
presented to a packed house of industry professionals.
Incorporating a mix of leather, faux fur, embellished fabrics,
feather and velvet into her collection, Alana presented a
Hollywood starlet inspired collection that perfectly complements
the edgy-cool of London’s street-style. Having previously dressed
Keri Hilson and Paula Abdul for high profile events, Alana is no
stranger to the spotlight and this bright, bubbly designer is
sure to go a long way in the UK and US alike.
W: www.alanahale.com

Birthday Suits
The closing designer at Saturday night’s A La Mode event was German label Birthday Suits. Minimalist chic was the theme here with structured garments with a twist. As is becoming more and more popular among the daring young designers showcasing at LFW, Louise Walleneit incorporated hair into her designs as has been the trend for Charlie Le Mindu and, just this week, Giles Deacon. The collection was very well received and Birthday Suits has attracted a number of interested buyers and press since the event.
W: www.birthdaysuits.de

For further information, images and details regarding the A La Mode event or any of the designers
featured, please contact yolande@lagenevenorth.co.uk
W: www.lgn-events.co.uk

Friday Night 'A La Mode' brings Culture and Diversity to LFW

London, UK (February 2011); The opening night of London Fashion Week kicked the biggest event in the British fashion calendar off to a flying start. A broad range of styles, backgrounds and influences graced the stage at the off-schedule A La Mode event, hosted by LGN Events. The highly influential audience of fashion press and buyers were treated to a flamboyant show and a goody bag filled with treats from Fruit of the Loom, Perrier Water, Rude Health and ItSocks.com. Here follows a brief summary of Friday night’s designers:

Annah Stretton
Veuve Cliquot Businesswoman of the Year and dedicated
campaigner against cruelty to animals, Annah Stretton opened
the show with her collection that paid tribute to British history
entitled “The War of the Roses”. Incorporating a vibrant mix of
purple leopard print, red tartan and taffeta and floral fabrics, the
collection evoked the essence of British eccentricity.
W: http://www.annahstretton.co.nz/


Berit New York
Returning to A La Mode for her second season, Brit Frady-
Williams presented her stunning “Cosplay-meets-alternativewear”
collection which perfectly complemented the nouveau
Goth Camden fashion scene. Despite encountering production
issues relating to the inclement weather in New York this winter,
Brit still managed to present a beautifully crafted and intricately
designed line of clothing for both men and women.
W: http://www.beritnewyork.com/


RAJADANO
Ethnic bag label Rajadano exhibited her SS11 designs last LFW at LGN Events’ Fashion Week closing party, Jalouse Rocks. Since then, her work has received widespread attention from buyers and she has been able to move into the realms of official off-schedule LFW events. The line has also been extended to include a range of scarves. Her collection struck a chord with much of the audience who were surprised to see accessories so elegantly presented in a catwalk show.
W: http://www.rajadano.com/


MAJINJOO
Recent MA Graduate from The London College of Fashion Jin Joo Ma presented her quirky yet wearable debut collection under the label MAJINJOO. Employing jersey, chunky knitwear
and glitter panelling into her designs, Jin took inspiration from
her MA pieces to create a more street-style friendly line.
W: http://www.majinjoo.blogpost.com/



US Trendy presents RUMPLEMUNKEH
Rochelle Carino was the lucky winner of UsTrendy’s competition to win a spot on the A La Mode catwalk. Offering a range of styles from peacock feather embellished dresses to leather trouser and silk top combos, Rochelle gave the audience of fashion press and buyers a more commercial offering for AW11.
W: www.rumplemunkeh.com

W: http://www.ustrendy.com/


Rehmali
Maria Rehmali started her fashion career as a stylist and employed her experience gained in this role to structure her first collection which she debuted at LFW at the A La Mode event.
Sourcing only the finest leather and paisley patterned silk from
Marrakech, the Rehmali label offers jumpsuits, evening dresses,
tailored suits and a complimentary range of luggage and
handbags.
W: http://www.rehmali.com/



Christina Nitopi
This Australian designer was unable to attend the event however her latest collection was still presented and closed the opening night of A La Mode. The latest designs incorporated hardware chains, large plastic buttons and the ultimate trend of the season - bold colour blocking. Cristina also took this trend to the next level by employing floral prints in panel arrangements in her shift dress dominated collection.
W: http://www.cristinanitopi.com/

For further information, images and details regarding the A La Mode event or any of the designers
featured, please contact joy@lagenevenorth.co.uk
W: www.lgn-events.co.uk

5 Mins with LA Designer Alana Hale...

We caught up with edgy LA-based designer Alana Hale who will be taking to the stage at LGN Events’ off-schedule London Fashion Week show “A La Mode” in February 2011...Read on to find out more


Where do you get most of your inspiration?

Being a creative person I am constantly inspired. It would be a lie for me to give you an easy, straightforward answer on this. What has most inspired me up to this point is old Hollywood icons, renaissance art, wardrobes of European royalty throughout history and old world architecture. That’s just naming a few- the list grows everyday. My inspiration is constantly evolving and that’s what keeps the looks fresh.

What prompted you to start your own fashion label?

I’ve wanted to have my own fashion label since elementary school when I learned what it was. I would play dress up, put together outfits, and noticed every little detail of the other outfits around me. And when one of my mom’s friends, who was an amazing seamstress, offered to make me whatever I wanted to play dress up in, well that was the birth of my life of design. I designed fur and sequin cocktail dresses, tulle ball gowns and wild hats- not knowing I’d one day rework those very outfits for a runway show.

After design school I worked as an assistant designer for about a year and a half and when I felt I had learned all I needed to, I branched out on my own. I certainly hadn’t learned as much as I thought I had but I wouldn’t change a thing. Having my own fashion label is all that makes sense… I can’t see myself doing any different.

Describe the woman you are designing for? (What does she do? Where does she live? Etc)

The Alana Hale woman is fun, vivacious, sensual, fashion-forward, and confident in a way she doesn’t dress for anyone else but herself. These clothes are for innovators and most certainly no girl who wants to blend into the crowd.

Which celebrity would you love to see wearing your designs?

Blake Lively would be the perfect poster-child for Alana Hale. She is the Alana Hale woman: She’s America’s fashion-forward sweetheart with such magnetism that everything she puts on turns to gold. I think Carey Mulligan and Alexa Chung have incredible style and would love to dress them.

And among the “Dream Team” would be Sarah Jessica Parker, Lady Gaga, Anna Dello Russo, and Daphne Guinness. They are on my all-time-best-dressed list because every outfit is impeccable and you can really tell they love fashion.

What has been the high point of your fashion career so far?

The highlights of my career so far have been when Paula Abdul wore a look from my Holiday Collection on the season finale of American Idol and when Rachel Zoe reportedly said she “loved my collection.” The American Idol finale was immeasurable exposure and for a brand-new designer a huge honour. Rachel Zoe is a huge force in the industry; she has such influence and style. I hold her opinion in the highest regard.

Where do you see your designs in 5 years’ time?

What I see evolving within the next 5 years is the connection with my customer, to establish a bond and loyalty. I want my customers to know me and for me to know my customers. In 5 years time I also see the label’s recognition going up significantly, and to eventually be a household name. And lastly, I see the line going global. Within the next 5 years I want my collection to be available to the Alana Hale woman of the US, UK, France, Italy, Japan and Hong Kong.

What advice would you give to other aspiring independent designers?

No matter what critics say, stay true to who you are as a designer. An idea that has earned you criticism, can one day be the very thing you become famous for. I am a very strong believer in staying true to my vision. Conforming is the kiss of death.

For more info Visit:
W: www.alanahale.com

New Zealand Designer and Author to Debut at London Fashion Week

Immediate Release:-

London, UK (December 2010); 2009 New Zealand Veuve Clicquot Businesswoman of the Year, Annah Stretton, will be showcasing her Autumn/Winter 2011 collection on the catwalk during this season’s London Fashion Week.

Having showcased at Air New Zealand Fashion Week since 2002 and at the last four Australian Fashion Weeks, Stretton is consistently re-inventing herself and bringing fresh and stunning feminine looks to the runway; something which is sure to attract the attention of the British press this February.

Annah’s achievements in philanthropy and fashion are exceptional; in 2008, she was awarded the honour of becoming a Member of the New Zealand Order of Merit for Services to Fashion, Business and the Community.
In 2009, Annah, who has also just released her second book published by Random House, Wise Heart, was also invited to serve as an advisory board member for New Zealand Global Women; a network of recognised and accomplished senior female leaders from a wide range of national and international disciplines and industries.

Annah Stretton’s autumn/winter 2011 collection can be viewed at the Charing Cross Hotel, The Strand on Friday 18th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss these fabulous creations this season! Stretton is sure to be a name on the lips of many this fashion week!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk

W: www.annahstretton.co.nz
W: www.lagenevenorthevents.co.uk

Hollywood Glamour Hits London Fashion Week

Immediate Release

London, UK (November 2010); Edgy LA-based designer Alana Hale will be taking to the stage at LGN Events’ off-schedule London Fashion Week show “A La Mode” in February 2011.

Hailing from Los Angeles, Alana Hale has fantasized about becoming a designer since a very young age. Marketing a line of clutch bags by the age of 9 and working for the family glove business at 15, she has always been surrounded by fashion. Following this she attended FIDM in Los Angeles and studied abroad in the fashion capital of the world, Paris, before returning home to work as an assistant designer for an LA-based contemporary womenswear company.

Alana started designing under her own label two years ago and recently launched her signature collection at her Holiday 2010 Fashion Show in Los Angeles. Having dressed Paula Abdul for the American Idol Season Finale in 2010, Alana's collection has quickly become a favourite with celebrities and stylists alike. She is currently developing a jewellery line with ice-skating and fashion extraordinaire, Johnny Weir and is credited with "spot on creations that leave you salivating for more!"

Incorporating feathers, netting and leather and using classic on-trend colour palettes, Alana’s work evokes the edgy glamour Tinsel Town is known for.
Alana Hale can be seen at the Charing Cross Hotel, Strand on Saturday 19th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss this glamorous addition to London Fashion Week!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk
W: www.alanahale.com

Luxury Australian Designer Cristina Nitopi to Make LFW Debut

Immediate Release :-

London, UK (November 2010); Luxury Australian designer Cristina Nitopi will unveil her new A/W 11 collection during London Fashion Week at the lavish Charing Cross Hotel on February 18th 2011. This will mark Nitopi’s first show in London and support her expansion plans of introducing the brand into the European market.

Inspiration for Nitopi’s collections surface from her Sicilian heritage and being raised in a family fascinated by the world of fashion, giving her designs that unique edge. Her mother being a talented designer/dress maker inspired Cristina to eventually leave her psychology career and focus her energies on conquering the world of fashion.

Having recently successfully shown at Hong Kong Fashion Week and Couture Fashion Week in New York , Nitopi expressed “For this show I want to expand and cross my comfortable boundaries!”.

Not comprising on quality, Nitopi uses only the finest high-quality European fabrics and colours, with soft silk underlining.

Attracting press and fashion industry alike, Cristina Nitopi will be presenting her luxurious show stopping designs at the “A La Mode” Catwalk show hosted by LGN Events on the first day of one of fashions most anticipated events: London Fashion Week.

For more information on Cristina Nitopi visit http://www.cristinanitopi.com.au/

Press and buyers wishing to attend Cristina Nitopi’s Catwalk presentation should contact

sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk

Berit New York to Return to London Fashion Week

Immediate Release : -
London, UK (November 2010); Fashion Institute of Technology and Design graduate Britney Frady-Williams will return to London Fashion Week after the success of last season's show, to showcase her new A/W 11 collection from her label 'Berit New York' . The Catwalk presentation, hosted by LGN Events, will take place at the luxurious Charing Cross Hotel on Friday 18th February 2011.

Launched in 2007, the Berit New York label is aimed at individuals who dress with a vintage aesthetic and like to stand out and express themselves. “I always like to add a bit of futurism to my pieces; this is more or less my design signature" designer Britney explains. "Most of my clothing has an edge to it, but there’s also a touch of class and elegance."

Last season saw the New York based designer make her London Fashion Week debut, which was well received with rave reviews and praise for her unique use of contrasting metallics and historical influences with a futuristic twist.

New York Fashion Journalist Courtney Iseman described Berit New York as “…futuristic, funky, fierce and edgy - everything you've been wearing in your action star fantasies, only now realized for real life.”

Her work has been featured in several major magazines including Supermodels Unlimited, Bust magazine, Italian Marie Claire, The New York Times, Time Out New York, Hue: the Alumni Magazine of FIT as well as other national and international press. Her work has also been filmed for music videos and international documentaries on sub-cultural fashion.

Attracting press and fashion industry alike, Britney will yet again be presenting her intricate yet fascinating designs at the “A La Mode” show from 7.30pm on the first day of London Fashion Week.

Press and buyers wishing to attend the show should email sarah@lagenevenorth.co.uk
For more information on Berit New York visit http://www.beritnewyork.com/
W: http://www.lagenevenorthevents.co.uk/

Watch our Last Season 'A La Mode' LFW show Video here!

LFW September 2010 re-edit from Kerry Rush on Vimeo.

LEADING MAURITIAN DESIGNER ‘LIDA O’REILLY' RETURNS TO LONDON FASHION WEEK with a BANG

After the success of last season’s show, Lida O’Reilly returned to showcase her extravagant new Spring/Summer 2011 collection during London Fashion week on September 21st at the prestigious Charing Cross Hotel.

The show kicked off at 7.30pm with a bang. Opening the show was the beautiful multitalented singer, model, writer, and role model, Sofia Hayat who shares the same passion for charity as Lida herself. Sofia works to raise awareness for young women who are affected by violence, rape, abuse, and honour killings. Likewise, Lida O’Reilly donated all of her sales to the Ashiana charity in a silent auction after the show.


Lida’s Luxurious collection of floaty dresses were presented to a packed house of celebrities, prominent figures and press who included Julian Bennett, Louis Mariette (of BNTM), Award winning Nollywood actress Genevieve Nnaji, Ian Carmichael (Hairdresser to the Queen), Celebrity designer Lewis-duncan Weedon, British Actress Rebecca Grant of Holby City, Visit Mauritius, OK Magazine and many more.

The gorgeous collection entitled Yellow as Lida explained “It represents light to me”, consisted of 35 dresses, to show simplicity yet supreme elegance and grace “which only a woman can have”. All 35 pieces are hand made, with lots of draping used throughout the collection to show flowing energy.

Above pic: Lida O'Reilly and Bollywood actress Sofia Hayat

Launched in 2001, Lida has placed Mauritius on the couture map with 30 employees, and is fulfilling her childhood dream of becoming a successful international designer. She states “I am delighted to return to London to showcase my new Collection which I know the London crowd will love!”

Known for her passion of haute couture, Lida already has a thriving market back home in Mauritius and has also dressed several celebrities. Lida O'Reilly's collections are glamorous and modern; she blends different cultural influences giving her designs the “metisse and versatile look”.

For further information on Lida O’Reilly visit:

W.: www.lidaoreilly.mu


To view this event gallery visit: http://lagenevenorthevents.dphoto.com/#/album/78f8fg/

For press/buyer enquiries contact:
La Geneve North Events
E: natalia@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk

Stylish TV Star Olivia Palermo loving the ‘It Socks' Ensemble

Our Fashion Director Yolande had the pleasure in meeting one of the most talked about Fashionista’s, the stunning and ultra stylish Reality TV star of ‘The Hills’ Olivia Palermo! She was in London for Fashion Week and spared a few moments to have a quick chat before popping into an exclusive showroom in Central London.

Olivia was so sweet and and so lovin Yolande’s Veneziana ‘It Socks’ tights which she teamed up with a pair of stonewash denim shorts and Miss Lorini Emerald Green Vintage Blouse.

Of her views on London Fashion Week Olivia expressed “I have always supported young and emerging designers so I love the fact that London Fashion Week has a focus upon this with shows like Topshop Unique.”

Below pic: Olivia Palermo with Yolande


Get your pair of Veneziana tights at www.itsocks.co.uk

Luxury Accessory designer Rana Al Soliman brings a touch of the Middle East to Jalouse during LFW

If you swear by the saying ‘a girl can never have too many bags’ then consider Rana Al Soliman a god send. The exceptional handbag designer will be casting an Arabian spell during London Fashion Week where she will be showcasing her ‘Rajadano Agate’ bag collection at the Jalouse London Fashion Week Closing show.



Hailing from majestic Saudi Arabia, this artist and designer has an extensively interesting history in experimenting with various creative mediums. Majoring in graphic design from the American College in London, (The American University), Rana attended various courses and workshops in the US and Europe to further perfect her creative skills. Amongst her array of creative expertise, Rana counts painting, graphic design, Islamic drawing, Venetian glass blowing and flower arranging as favoured indulgences; incorporating the design influence she acquired from these art forms into her leather bag designs.



Rajadano aspires to capture the essence of cultural nostalgia and ethnic beauty and make this accessible to the everyday fashionista. With a select range of 107 serial numbered bags produced in each collection, Rajadano is not only an example of striking design mastery, but indeed a stark symbol of exclusivity. Inspiration for the ‘Rajadano Agate’ collection surfaced from grouping the tradition, mysticism and ethnic heritage of Saudi Arabia resulting in intricately detailed designs using traditional materials and beading to produce a genuinely unique pattern, with adornments of handcrafted leather embroidery and Agate semi-precious stones.



The ‘Rajadano Agate’ collection comprises of four different styles. An assortment from evening clutches to everyday shoulder bags, and in keeping with the Agate inspiration, the collection combines metallic leather with earthy tones and comes in three shades of brown, metallic colours of gold, silver and bronze alongside the classic black and white leather pieces. Embroidered with various Islamic patterns in silver and gold coloured thread, festooned with an array of differently coloured Agate stone, each Rajadano creation depicts an inimitable facet of style personality; a perfect embodiment of cultural enchantment.



Rana Al Soliman will be showcasing her outstanding ‘Agate Collection’ at the Jalouse Fashion Rocks LFW closing show which will celebrate another spectacular season of LFW and is being held at upmarket celebrity hotspot Jalouse on 22nd September 2010.



For more information on the show please visit:



http://www.londonfashionweek.co.uk/event_detail.aspx?ID=528&q=Jalouse%20Fashion%20Rocks



For more information on the Rajadano Collection visit:



www.rajadano.com

Catching up with designer Kate Williams...

She will be showcasing her wearable yet forward thinking designs during London Fashion Week this coming season and was a finalist at the Australian Fashion Design Awards. A name to watch out for, we quickly caught up with designer Kate Williams to learn more about her label...

Tell us about your design philosophy.

I aim to design clothes with women, their bodies and their lifestyle needs in mind. It is extremely important to me that the clothing I design is eminently wearable and comfortable as well as forward-thinking and stylish. Achieving the balance between style, comfort and lifestyle needs is a challenging one, but one that I feel is crucially important to the modern, active and intelligent woman, and I feel privileged to be able to take up that challenge!

What inspired you to pursue a career in the fashion industry?

I was studying law at university when I realised that I wanted to do something much more creative with my career. I undertook an internship with the amazing girls, Margaret and Michelle, at MXM Couture in Brisbane to see if fashion design could be the right avenue for me. My time with them was so inspiring and motivating. They instilled me with such a passion for design and the craftsmanship of clothing, that I left Law and embarked upon my new direction!

You were a finalist in the Australian Fashion Design Awards in 2006, how did it feel for your talent to be recognised?

The Australian Fashion Design Awards was a great experience and I felt incredibly excited and honoured to have my work shown on a national platform. The most valuable outcome of the Awards was the tremendous feedback I received from the public. It was great to be acknowledged by my peers, but receiving such a widespread, positive response from fashion consumers really gave me the validation that I was on the right track.

The following year you were offered a position in the Golden Key International Honour Society, how did this have an impact on you?

This was the unexpected result of a lot of hard work and I was so pleased to be recognised in this way!

Who would you choose to be your ideal muse?

I find it quite limiting to choose a particular person as a muse. I know from my own experience that women play so many different roles throughout their lives and, indeed, throughout a single day (!) that working from a single muse would not be enough for me to develop a well-rounded collection. Many individual women inspire me every day and I use aspects of all these different women in each collection.

In terms of your design philosophy, do you relate to any other fashion designers?

I suppose I relate largely to the approach that designers such as Donna Karan and Issa take towards design. The woman who wears the clothes must be paramount when developing each new collection. The clothes must both feel comfortable and look fabulous!

Tell us about the inspiration for your current collection.

The inspirations behind my new collection are multifarious. The differences and similarities between individual human bodies was a key influence which was coupled with a further exploration of the concept of 'the other'. The common structural elements of our bodies are explored through cut and print and juxtaposed with slightly off-kilter colour play. This results in a compelling collection within which visual elegance is coupled with a more visceral response.

END

For tickets and further information visit:
W: www.lagenevenorthevents.co.uk
W: http://www.katewilliams.net/

LFW Is Set To Play Host To The Exquisite New SS11 Collection By Parisian Label Malam

Designer Emmanuelle-Marie, a graduate from ESMOD Paris, who holds a love of fun aesthetics, prints and vintage textiles, will unveil her latest S/S11 collection as part of the off-schedule London Fashion Week show ‘A La Mode.’

Emmanuelle-Marie first created the Malam label in 2007 and since then the label has been going from strength to strength as she navigates her way through the fashion world. Her original premise was to breathe life into the world of mainstream fashion through offering different and unique, but still wearable, designs and prints.

A versatile designer, Emmanuelle-Marie likes to experiment, using all kinds of fabrics to create her designs, but with a preference for vintage finds. She incorporates a range of prints and often plays with fun and flirty shapes, in both ready-to-wear and made to measure garments, some being limited edition, alongside an extensive accessories range. Catering for males and females; dresses, skirts, coats and jackets are all lovingly handmade in her studio in east of Paris, where her ideas are both conceived and created.

Her pieces combine a clear love of high-fashion and interesting, intricate prints with styles that women can really wear in their day-to-day lives, encompassing floaty dresses with details such as bows and oversized sleeves. With a desire to break from the ordinary and give something new, Emmanuelle-Marie often styles her romantic pieces with heavy biker boots, mixing fun prints with heavy make-up and gothic settings, in keeping with the feminine meets androgyny trend of the summer.

The Malam SS11 collection is sure to continue with Emmanuelle-Marie’s desire to mix up the fashion world. Eagerly awaited her show will be part of the ‘A La Mode’ International showcase and will take place on Saturday 18 September from 7.30pm.

Press and buyer’s wishing to attend the show should email Terri at Theresa@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk
W: www.malam.fr

Ukrainian designer brings a hard-rock edge to London Fashion Week

Valery Kovalska is to showcase her latest stage-worthy collection at the off-schedule London Fashion Week show, ‘A La Mode.’

FOR IMMEDIATE RELEASE

Valery showed her first prêt-a-porte collection at Ukrainian Fashion Week 2010, followed by Russian Fashion Week in Moscow. Her “Just Hard Rock’n’Bird” collection was produced using quiet colors with mystical ascents for the dark side of human soul, and took inspiration from bird feathers as well as rock n roll musicians who provide much of her audience. In June 2010, Valery’s second collection “Young Boys’ Games” was shown during Holiday Fashion Week in Odessa (Ukraine).

Valery’s main goal is to create an unforgettable image which fully represents a person’s individuality. Having designed performance outfits for numerous pop and rock acts, Kovalska was the first Ukrainian designer to provide practical and professional outfits for modern dance. She has also been endorsed by TV shows including “Shans” and “Lubov & Musika” as well as the Ukrainian version of American Idol.

This sort of exposure has set her in good stead for an international fashion career, into which her next foray will be the London Fashion Week Show ‘A La Mode,’ taking place at the Charing Cross Hotel on Saturday 18th September 2010.

Valery Kovalska – a designer sure to bring a rock edge to LFW this season.

For further information visit:
W: www.lagenevenorthevents.co.uk
W: www.val-kovalska.com

Boujis Fashion Week Closing show ends on a high note!

The LGN Events’ Boujis Fashion Week closing show took place on Wednesday 24th February 2010. Held at the award winning premium member’s club ‘Boujis’ in South Kensington, the event showcased four spectacular International designers who included famous Croatian Label Hippy Garden, Scarlettfly by Bekah Morgan, Asya Ada and Lady Sophia to a packed house of fashion professionals and upscale consumers.

Scarlettfly by Bekah Morgan was the first to unveil her new Spring/Summer capsule collection. Appealing to the young city girl, Bekah’s designs consisted of cute, simple wearable pieces in striking colours.

Up next was Asya Ada’s beautiful middle Eastern inspired collection consisting of gorgeous fabrics such as silk and georgette crepe used throughout the collection. The designer explained “I practically grew up in Tanzania, Africa, where I also got the incentive for different fabrics and colours. However, one visit to Beirut, Lebanon, has opened a new direction for my inspiration”.

Lady Sophia showcased her unique collection inspired by nightmares. She explained "The idea is centred around nightmares and all the horrible things that could happen in the dark – so I've got dark teddy bears and dolls heads peeping out the jackets”.

Closing the show was famous Croation label ‘Hippy Garden’ by Durdica Vorkapic. Her creations showed the vision of powerful and feminine women. Personal freedom is the greatest and the basic goal persistent throughout her work.

The night ended with an after party also hosted by Boujis where guests were able to mingle and meet with all the amazing designers.

End

Designer’s interested in showcasing at next season’s closing show need to email yolande@lagenevenorth.co.uk


For further information contact

La Geneve North Events

E: yolande@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk