Introducing Yu:I&Me....

Tell us a bit about the label yu:I&me?

The collection from Yu:l&Me has a strong tendency to produce Haute couture lines with a characteristic of unisex designs, creating mixed harmony by capturing essence between traditional and modern designs that can also be freely blend with characteristics of east and west culture.

Who is it targeted at?

 The designs are targeted for people who are looking for a garment which they can wear in a place like party, event and awards ceremony.
 
How did you come up with the name?
 Yu:l&Me is a combination of words from the two designer's name, Rami Joo which indicates 'Me' and Yul Seo as in Yu:l.

What makes your pieces unique?

 We are generously investing a lot of money and time to experiment and create a new textiles and unique designs like, creating LED garment

and designing new patterns. I think this will lead our designs to be unique with the endless possibilities.
 
Tell us a bit about some of your inspirations?
 We find motives from natural science and general part of art in photography, architecture, movies and music.

If you can select any celebrity to front your campaign who would it be and why?

 We are planning to find right people and place to promote our brand, such as people who need to be in a lot of special occasions since the designs

has strong Haute couture characteristics. However, it is yet to be found.

What are you most looking forward to with regards to your London Fashion Week Debut?

 First of all, we are excited and looking forward to show our collection in London, where it is known to be the first kick off place in fashion trend and since it is also a meaningful chance to promote and show our designs of modernized Korean traditional garments to the world, which we can help promote Korean culture.

Where can your pieces be purchased?

 The designs are made-to-order for private clients from our workshop at this point.
You can order designs from www.ymartist.com

 

L.2.Mae to launch luxurious Womenswear range during London Fashion

Hull based designer Debbie Huntley will celebrate the launch of her womenswear label L.2.Mae during London Fashion Week via a two day Presentation taking place at the Future Gallery.
Having worked for a number of established high profile brands such as Paul Smith and Alice Temperley, Debbie decided to launch her own label in April 2011 with her business partner Anthony Langley.
The debut collection entitled ‘Infused Beauty’ comprises of 11 elegant looks and is inspired by the aesthetic artists and glamorous Hollywood Sirens such as Jean Harlow, Loretta Davis and Rita Hayworth.
The collection comprises of fluid fabrics such as crepe de chine and double crepe with a contrast of pig suede. Debbie explains “I chose these fabrics because they both have a soft fluidity to them but yet each represents a different side to the female form: feminine vs strong”. Aimed at the mid-high designer market, the entire range is solely manufactured in the UK
Debbie first realised her love for fashion design whilst watching the programme 'House of Elliott' with her mother. She eventually went on to study at the University of Huddersfield where she attained a 1st class BA HONS degree in Fashion Design with Manufacture, Marketing & Promotions with a specialist route in Manufacture.
The two day L.2.Mae Fashion Week Presentation in collaboration with Booth Nation will take place on 16-17 September 2011 at the Future gallery in Central London.
For further information visit www.l2mae.com

Cristina Nitopi to introduce latest luxury collection at South Africa Fashion Week

Luxury based Australian designer Cristina Nitopi will make her debut at South Africa Fashion Week Saturday 24th september, 5:30pm at the prestigious Crowne Plaza Hotel, Rosebank Johannesburg.  

Recently showcasing at London Fashion Week and Athens Fashion Week Cristina will be showing her latest luxury collection at South Africa Fashion Week.Although Cristina is based in sydney australia her italian heritage has influenced her designs which has gained her respect and recognition world wide.

Cristina Nitopi is known for using high quality fabrics with soft silk underlinings. Her unique styling and presentation has been noticed by high fashion magazines world wide.

In the past Cristina has designed ladies and men's luxury collections.

To purchase tickets or for more information about the event and designer please visit www.safashionweek.co.za and http://www.cristinanitopi.com.au/

This show not to be missed.

A LA MODE Schedule September 2011

Just for all of you who are eagerly anticipating the arrival of LGN Events' flagship off-schedule LFW Show in September, we have compiled a little blog post of all the designers exhibiting as a taster of what the guests will be treated to on the 16th and 17th September 2011.

FRIDAY 16TH SEPTEMBER 2011

Malam

After her successful debut last September with her collection titled ‘Poupees Perdues’ (lost dolls), French label Malam will be returning to London with another collection made up of one of a kind pieces. EM Lyon Business School and ESMOD Paris Fashion School graduate Emmanuelle Marie is the creative force behind the brand. She is known for her use of lace, embroidery, vintage and unexpected patterned fabrics. Her models will be strutting down the Catwalk wearing fabulous footwear provided by Portuguese brand Eject Shoes Stay up to date with Malam by visiting their blog  http://malam-paris.blogspot.com

Anniss

Anna Syczewska- Grabowska took the not so giant leap from Artist to Fashion designer in 2010 when she launched her label Anniss. Some characteristics of her designs are combining fabrics that normally won’t work together, using the colour black or reconstructing the classical style.

Read our interview with Anniss @ http://lgn-events.blogspot.com/2011/07/what-made-you-want-to-take-leap-from.html

Omar Mansoor
Returning to London fashion week for his third consecutive season, Omar Mansoor has notified the fashion world that he is not a force to be reckoned with. Designing beautiful dresses for ‘real women’ is where his passion lies. His delicately designed dresses have even been worn by royalty from the middle-east and supermodel Sophie Anderton. Read our interview with Omar @ http://lgn-events.blogspot.com/2011/07/we-caught-up-with-omar-mansoor-to-find.html

Nad Lynski 

Following her success at the LGN Event’s London summer showcase in July, French designer, Nad Lynski is set to return to London for another exciting showcase of her classic womenswear collection. Nad Lynski’s designer has worked with some famous French designers such as Pierre Cardin, Popy Moreni, Gianfranco Ferré and Lecoanet Hemant. Watch video footage of their previous collection pieces @ http://www.nadlynski.com/crbst_7.html

Alja Slemenšek

Slovenian fashion designer Alja Slemensek has always known she wanted to work in fashion. Since setting up her label in 2008 she has been hard at work having showcased her brand on various different platforms including Bitola fashion week in Macedonia and Modepalast 11 in Vienna. Read our interview with Alja @http://lgn-events.blogspot.com/2011/07/introducing-alja-slemensek.html

Bint Thani

Dubai based fashion label ’Bint Thani’ is a fashion brand that combines the Haute Couture of Paris with the trendy style of the high street. Brand Owner Khulood Althani is the first UAE national to have graduated with a Masters degree in Fashion Management and Marketing at the prestigious ESMOD Paris. Read our interview with Bint Thani @ http://lgn-events.blogspot.com/2011/06/introducing-bint-thani.html

Kaveke

Kaveke designs outfits for both men and women.

He uses African inspired themes in his clothes and adds a cosmopolitan flair which allows them to be worn by everyone. The outfits are affordable and designed for each individual person to ensure they are always flattering and suit the wearer. Kaveke is committed to creating looks that are timeless, functional and amazing. Read more on Kaveke’s profile @ http://beta.mnetafrica.com/FaceOfAfrica/Latest/Article.aspx?ArticleID=67

SATURDAY 17TH FEBRUARY 2011

Luna Sky

London based designer Luna Sky aims to create beautiful pieces for the modern and sophisticated woman. Her pieces are made with the finest fabric and unmatched Italian tailoring technique.

This season sees her return to London Fashion Week to showcase her new S/S12 collection. Her designs are currently sold globally in Italy, Japan, Canada and France. Read her full press release @ http://lgn-events.blogspot.com/2011/08/london-based-designer-luna-sky-set-to.html

Nana’s Closet by Dina Said

Award Winning Cairo-born designer Dina Said debuts her unique brand Nana’s Closet during London Fashion Week this season.

Dina has gained much attention after winning Egypt’s Designer of the Year in 2010 and it is easy to see why. Her luxurious yet functional designs are the perfect mixture of feminine and masculine and her summer collection was a heady fusion of tribal and colour-blocking themes accented by her trademark embellishments. View more of Dina’s pieces @ http://bellesandrebelles.blogspot.com/2011/04/nanas-closet-spring-2011.html

Yu:I&Me

Yu:I&Me is a newly launched label by CEO of fashion consulting company mottoel, Rami Joo and Independent designer, Yu:l Seo. With their combined years of experience, passion and knowledge of the industry they both joined forces to create the contemporary brand.

Watch footage of their collection @ http://vimeo.com/26997988

Cristina Cernei

Bucharest based independent designer Cristina Cernei recently showcased her vibrant designs at the LGN Events London Summer showcase. Her passion for respecting the female body leads her to create designs that are a blend of geometrical shapes with surprising volumes, glamorous silhouettes, origami shaped or hand painted couture. Her designs have also been featured in numerous prominent publications and events including Romanian Movie Industry Awards and Transylvania International Horse Show. Stay updated with the brand via their facebook @ http://www.facebook.com/FusionByCernei

Malgorzata Dudek

Polish based designer Malgorzata Dudek will make her London Fashion Week debut this season.

Already holding an impressive client base including Hollywood celebrities and international musicians, Malgorzata seeks to expand and enchant new clients with her exquisite designs.

Her amazing creations have been featured in VOGUE, ELLE, L'OFFICIEL, FACES, BULLETT, and 160 grams, as well as looks being shown on top internet sites like FASHIONGONEROGUE.COM and STYLE.IT.Watch a video of some of Malgorzata’s pieces @ http://vimeo.com/19434206

Ghori by Azim Khan

Moving from his hometown of Karachi to London led Azim Khan to launch his fashion label entitled Ghori. Ghori is an innovative womenswear label, creating utterly attractive and sexy looking clothes that give women a positive attitude to feel and look beautiful in their femininity.  Azim most recently showcased his creations at Brighton Fashion Week and the fabulous J Summer Fashion Show.Read our interview with Azim @ http://lgn-events.blogspot.com/2011/08/london-fashion-week-is-literally-round.html

Monsura Boutique         

London based designer Monsura Ajadi will present her carefully designed, stunning crafted bags from her label ‘Monsura Boutique’. Having designed an exclusive range for UK based footballer John Carew earlier this year, this young label has also already been snapped up by several boutiques across the country in a very short space of time. Learn more about Monsura Boutique @ http://www.youtube.com/watch?v=oljCECsASvg&feature=related

Any bloggers, journalists or reporters wishing to preview any of the designers' work on their websites or publications should contact joy@lagenevenorth.co.uk . All press release, guestlist and photo enquiries should also be directed to this address.

W:www.lgn-events.co.uk

A LA MODE schedule

The full A LA MODE show schedule has been announced! EXCITTTEEEEEED :D , Limited tickets are available ,Click the link to check it out and buy your tickets before they sell out.


http://www.lgn-events.co.uk/#/events/4546766886

Above pics: Designers Malgorzata Dudek and Omar Mansoor, both will be showcasing at 'A La Mode'.

Browns Courtrooms show support for emerging fashion talent during London Fashion Week

The Landmark building, Browns Courtrooms, in Covent Garden will host the LGN Events Emerging designer showcase this September during London Fashion Week. Taking place on 19 September 2011, the fashion showcase will consist of a Catwalk Presentation showcasing a selection of some of the best emerging fashion talent who include London College of Fashion Alumini, Jin Joo Ma who made her London Fashion Week debut last season, Award winning designer Stency Kidega who previously worked for the likes of British Brand Matthew Williamson, Zerrin Akinci, runner up of the The Hamil Group/Fashion Icon Scholarship, Ghori RTW and Obscure Couture.
Occupying the former Westminster County Courthouse & featuring a distinguished stone frontage, Browns courtrooms, St Martins Lane, retains many of its original features, including sweeping staircases, a press box & the imposing judge’s bench. They were originally built in 1908, but have since been elegantly converted into four exquisite private function rooms.
Showing their support for Independent fashion talent during such a key period in the industry, Events and Sales Manager Becci expressed "We are very excited to be hosting this event at Browns Courtrooms in the heart of the West End, it’s the perfect setting for this emerging designers fashion showcase. We are sure this collaboration will be the first of many in the future and will become part of London Fashion Week’s recognised events at this location”
Designers will be showcasing their Spring/Summer 2012 collections. The event will be attended by Press, Upscale consumers, select V.I.P guests and buyers.
For further information on Browns Courtrooms visit: http://brownscourtrooms.co.uk
For further information on LGN Events visit: www.lgn-events.co.uk To learn more about the Fashion Week Showcase or for images please contact yolande@lagenevenorth.co.uk

London based Designer Luna Sky set to return to London Fashion Week

London, UK: Following Luna Sky’s previous season’s London Fashion Week success, Luna will return this September to showcase her new SS12 collection.

Independent London based designer Luna Sky, is set to present her label LunaSky in September during London Fashion Week once again. Having lived in the fashion capitals including Tokyo, Milan, Paris and Hong Kong, Luna’s cultural and fashionable experiences merge to create her distinctive designs. Luna specialises in one of a kind dresses which are anticipated to awe her audience this September.

LunaSky is a label adaptable to all occasions and events and has proved a success amongst European, Asian and American clients. Living by the motto La vita e’ bella- Life is beautiful, Luna’s designs are created to make every woman feel like a princess. Inspired by chic elegant women who effortlessly transform the old-time classics into modern glamour in their individual styles, Luna’s designs are a definitive reflection of her inspirations.
August will see Luna showcase her stunning creations at Pure London at stand M97.
Capturing the needs of every woman, LunaSky is a universally appealing label, endorsing elegance and individuality; a formula for fashionable success which will be attracting the fashion press and buyers. Luna Sky will be opening the LGN Events flagship bi-annual ‘A La Mode’ Catwalk show during London Fashion Week on 17th September.

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For more information on Luna Sky please visit www.lunaskymoda.co.uk
Press and Buyers wishing to attend should contact joy@lagenevenorth.co.uk
For all other show enquiries please contact yolande@lagenevenorth.co.uk
W: www.lgn-events.co.uk

Polish based Designer to the Stars Malgorzata Dudek to showcase her self-titled label during London Fashion Week

London, UK: Based in Poland’s capital, Warsaw, designer Malgorzata Dudek is to make a big impact as she arrives to London to showcase her collection during London Fashion Week this September.

Already holding an impressive client base including Hollywood celebrities and international musicians, Malgorzata seeks to expand and enchant new clients with her exquisite designs.
As a child in early primary school, she was fascinated by a local designer who organized happenings and shocked with her wild sense of fashion. In honour of her early mentor, Malgorzata staged her first fashion show with a crowd of stylized effigies which she burned and later drowned, while her classmates watched in awe. Malgorazata’s self-titled label pays homage to her inspirations and has proved a success. Malgorzata Dudek has been featured in numerous prestigious magazines such as Vogue, Elle, and L’Officiel and has had tremendous exposure indicting her credibility.
Malgorzata Dudek will be presenting her collection to buyers, press and fashion enthusiasts at the LGN Events’ flagship bi-annual ‘A La Mode’ catwalk show during London Fashion Week this September.

END
For more information on Malgorzata Dudek please visit www.malgorzatadudek.com
Press and Buyers wishing to attend should contact joy@lagenevenorth.co.uk
For all other show enquiries please contact yolande@lagenevenorth.co.uk
W: www.lgn-events.co.uk

Independent label ‘Bint Thani’ to showcase their unique couture-like pieces during London Fashion Week

London, UK (July 2011); Emerging designer Khulood Thani is set to showcase her new collection from her label ‘bint thani’ during London Fashion Week for the first time this September

The young UAE National, Khulood, recently launched her label ‘bint thani’, meaning second daughter in Arabic, to cater for those who want “to be trendy and fashionable all the time, without being too dressy!”
With ‘bint thani,’ Khulood brings the best of two worlds – the haute couture trendiness of Paris with the high-street fashion of London. ‘bint thani’ is a perfect amalgamation of both styles to create unique ‘couture-like fashion.’
Khulood is the first UAE national to get her Masters in Fashion Management and Marketing from ESMOD Paris, the first-ever fashion school in France, founded in 1841. Besides that, she has attended short courses at the prestigious London College of Fashion and also holds a Masters in Strategic Marketing from the University of Wollongong. She is a graduate in Communication Sciences with specialization in Integrated Marketing Communication from Zayed University, Dubai.
An inspiring model of modern youthful Arab entrepreneurship, Khulood is as much a fashion designer as a business strategist. ‘bint thani’ is the embodiment of the years of creative pursuits of Khulood, who has extensive international experience working in the fashion and creative industry. Her experience includes a stint as a contributing editor of www.hellwafashion.com to designing shoes and clutches which have been showcased at the 3’s a Crowd exhibition and PrettyFIT ‘Art & Sole’ Talented Designers’ Shoes exhibition.
Khulood Thani will be presenting her feminine yet flirty pieces at the prestigious “A La Mode” show hosted by LGN Events during London Fashion Week in September 2011.
For information on bint thani visit http://bintthani.com/
Press and Buyers wishing to attend should contact joy@lagenevenorth.co.uk
W: www.lgn-events.co.uk

Introducing Zerrin Akinci.....

As preparation for LFW continues, we are meeting up with all the designers set to showcase at the ' A La Mode show. This week we caught up with Cyprus based designer Zerrin Akinci. She gave us a little insight into her brand and where she gets inspiration from.
Your  passion is to create the unique, what does unique mean to you?

As a designer, I design with the passion to create as unique as the soul, as fitted as the skin and as unique as my clients. I believe each of us has different fingerprints that are born and live with us till we die.  Like  the  fingerprints we have,  we are all solitary both insight and out-sight , we are solitary in characters and in styles.  We have no likes-no equals.  With these beliefs, ZA by Zerrin Akinci offers its innovative and reflective designs for the believers of what you wear reflects your iner-ness.

Cyprus is a small place where did your big dreams come from?

Cyprus is a small island which is divided into two parts as North and South Cyprus, and where there is almost nothing about fashion sector.   However I belive that dreams are something that come from inside to outside, not from outside to inside. It is something that’s in your karma, and it’s your dharma.. Nevermind where you were born, you came to this world with a dharma-  aim of life. When you find what it is, each day you wake up with a different energy with the happiness of taking steps towards your dharma.  Sketching has always been a passion for me as long as i remember.At 16, I became second in an international design competiton, just missing out a placement in New York fashion school. After completion of my BA in PR and MA in marketing communications, and 3 years of experience in trade marketing, I quit everything and headed to USA to follow my childhood dream.  Living in a small island has both advantages and disadvantages for me.  Nevertheless, Living in Cyprus  absolutely increases my motives to network and work harder and harder to reach my goals.

You often use loud and vibrant colours in your designs, is the woman you imagine wearing your designs loud and vibrant in her personality?

ZA woman is a  fashiontrendsetter rather than a follower. She is modern, elegant and vibrant.  ‘What I wear reflect my own inner-ness’ is her fashion moto. She is aware the fact that image is important in today’s world but more than that she believes in style personality.

If you can have any celebrity endorse your brand who would you pick and why?

Definetely I would like to work with Alek Wek. Apart from the fact that she was my inspiration when i was sketching on my desk in highschool years, I find her story of immigration from Sudan during the Civil war and  that she was discovered by a model agency while shopping in London Market very inspiring.  Her re-definition of  the standards of beauty in fashion  is very similar to my fashion attitude about inner beauty. Her ethnic background, and her standing on the stage in style and  as black and  beautiful as she can, goes relatively with my designs. Also her social responsibility as a human being in helping to raise awareness about Sudan, about AIDS, as well as the plight of refugees worldwide,  makes me admire her more . Simply, as she is the message I  am trying to give about fashion, she is the one I would like to endorse my brand.

What are your current inspirations for your future collections

For my future collection I am inspired by envelopes. And the meaning of this white piece of paper for the people.  Theme of my collection is ‘an envelope…all I am waiting for…’  During at some phases of our lives,  we are all waiting for an envelope. We might be waiting for a love letter from a lover, or just a hello from a family member abroad. It might be an acceptance letter from the university… an envelope… Sometimes It is all we are looking for..to have a new beginning..or  an end..

How does it feel to be coming to showcase to your collection during LFW?

AMAZING JI am ver very excited about this show

Where did the Eastern and Mediterranean influences come from?

I am a mediterranean who believes in the protection of evil eyes,  dreamcatchers etc. I like to read and learn about spirituality,  different cultures and beliefs.

 You evidently have many eastern inspirations, you studied in America, did that influence  your designs in any way?

I simply describe myself as an international  designer educated in the West who looks to the East  for the inspiration. 

Introducing.....Stency Kidega

With London Fashion Week just round the corner, we are catching up with all the designers who will be showcasing at the 'A La Mode' show. We caught up with Stency Kidega to find out more about her, why she launched her brand and what it was like working with Mathew Williamson.

You started constructing garments at the age of 8, what kind of designs were you creating then?

At eight I was making the weirdest things like triangular tops that I would knot at the back. I would wear them with pride. Ask me if I would wear them now? Good God no. It was all part of finding my personal style and I’m glad I went through it.

Why did you decide to launch your own label?

I have created my own label because I would like to spend the rest of my life doing something I love. Plus its the one thing I have wanted since the ages of 8.

What was working for Mathew Williamson like?

Working for him was one of the best experiences ever. I enjoyed looking through boxes of samples and switching between departments. His company proves that fashion can be fashionable and kind. 

What do you regard more important the simplicity of a design or its complexity?

I believe that simplicity and complexity in design are both very important as they lend to one another. You can have one without the other wither it is print, surface textiles or construction.

Who is the woman you imagine in your designs?

A woman who is simply comfortable and confident in her own skin.

You use a very neutral colour palette in a lot of your designs is there a particular reason for this?

I use neutral palettes the majority of my collection as it make it easier for the shopper to mix at match with garments at home. Once in a while I add colours but neutrals are the heart at soul of colours.          

What is your advice for women who want to work with surface textiles?

Simple foundation elaborate textiles, complexed foundation minimal textiles. Keeps the focus where you want it.

Your collection is very unique in the way that it is timeless and does not follow any obvious trends, is this intentional?

It is intentional. Im not keen on trends. I like the idea of being able to wear the same garment next season or at any age. I think that’s what we have lost over time an need to get back.  

When did mechanical objects first become your inspiration?

When I first visited the science museum. I still continue some elements of my previous work in my collections. My favorate would have to be the aviation collection with the folds. I have done two interpretations of that to date.

What should every woman know about Stency designs?

MY deigns are timeless, sophisticated and for any season and age .

Where can women purchase your designs?

Designs can be purchased from www.stencykidega.com

Introducing Alja Slemensek

We recently caught up with Slovenian fashion designer Alja Slemensek to find out more about her fashion label, what inspires her and her plans for the label. Alja will be showcasing her S/S12 collection in September during London Fashion Week.


Did you always want to be a fashion designer? If you were not a fashion designer what would you have been?
Yes, being fashion designer was always my dream since I was a child. I think a makeup artist or photographer.
How do you think growing up in Slovenia influenced your designs?
There are always positive and negative sides I think and growing up here is not a fashion designers dream ;). I wish I would know how I would turn out as a designer if I would grow up in London, Paris or New York, but I definitely believe I would be different also as a person or not?. I think there are quite a few very good designers here but it is really hard to only work and create in Slovenia and live from it... I am thinking about going abroad again.

What did your university exchange program in Denmark teach you about design?
I was accepted at Designskolen in Denmark for one year-exchange-programme. They put me in a class with older students who were already working on their Master's. That one year gave me so much. I became more confident and self-reliant designer. I also got better in technical skills. I did a few workshops, learnt how to knit. There were always consultations available if you needed help with something. It was a great experience for me in every way.
What would you describe your aesthetic to be?
I like lace, vintage styles and details. I like minimalism and less is more but sometimes I like kitsch. The label's concept is sensual minimalism, colour-themed, detailed. Designs are based on the cut of the fabric, organic lines and forms, contrast.

Where do you get your inspiration? How does it come to you?
Oh this is so hard to answer. I guess it comes from life, from how you feel that moment, everything I like can inspire me, also my friends and people I meet, dreams, films...Its in me. I don’t know how to explain that ;).
What ideas and themes influenced your current collection?
This last collection was inspired by origami technique and modern warrior (Origami Warrior) but right now this new collection that I am working on is inspired by LOVE, Romance,..
What would you say the "Alja Slemensek" woman is like?
Elegant, loves and appreciate Art, nature and animals. Confident, yet shy. Happy and positive, respectful.

To what extent did the work experience at KAUFMANFRANCO influence your work?

It was great. I got a look-in how a fashion company works; got to work in a team and meet nice talented people. I learnt a lot on different fields too and decided I have to start my own label.

What was it like to participate in the Ramazzoti runaway award for Berlin Fashion week?

It was a nice experience. The event was well-organized by professionals so I only focused on my collection. I got nice compliments in the end and also some other opportunities. 

What other fashion shows have you taken part in?
Had several fashion shows in Slovenia, one in Denmark and this April I had fashion show at Macedonia Fashion week.

How has your styling experience influenced your designs?
I like to try everything connected with cloths, fashion and so on.  To get more and different experience.

So I am happy that I did some styling for magazines and helped with costumes at music video, TV commercials and short film... I met some really talented and interesting people but I also realized that I love to design and I am more focused on that.
What are your hopes for the label in the future?

 I wish my label would be favoured with more new happy costumers. To get even better and well-known and keep doing what I love to do. I guess that is every designers dream :)


For more information please visit: http://www.aljaslemensek.com/

5 Mins with LA Designer Alana Hale...

We caught up with edgy LA-based designer Alana Hale who will be taking to the stage at LGN Events’ off-schedule London Fashion Week show “A La Mode” in February 2011...Read on to find out more


Where do you get most of your inspiration?

Being a creative person I am constantly inspired. It would be a lie for me to give you an easy, straightforward answer on this. What has most inspired me up to this point is old Hollywood icons, renaissance art, wardrobes of European royalty throughout history and old world architecture. That’s just naming a few- the list grows everyday. My inspiration is constantly evolving and that’s what keeps the looks fresh.

What prompted you to start your own fashion label?

I’ve wanted to have my own fashion label since elementary school when I learned what it was. I would play dress up, put together outfits, and noticed every little detail of the other outfits around me. And when one of my mom’s friends, who was an amazing seamstress, offered to make me whatever I wanted to play dress up in, well that was the birth of my life of design. I designed fur and sequin cocktail dresses, tulle ball gowns and wild hats- not knowing I’d one day rework those very outfits for a runway show.

After design school I worked as an assistant designer for about a year and a half and when I felt I had learned all I needed to, I branched out on my own. I certainly hadn’t learned as much as I thought I had but I wouldn’t change a thing. Having my own fashion label is all that makes sense… I can’t see myself doing any different.

Describe the woman you are designing for? (What does she do? Where does she live? Etc)

The Alana Hale woman is fun, vivacious, sensual, fashion-forward, and confident in a way she doesn’t dress for anyone else but herself. These clothes are for innovators and most certainly no girl who wants to blend into the crowd.

Which celebrity would you love to see wearing your designs?

Blake Lively would be the perfect poster-child for Alana Hale. She is the Alana Hale woman: She’s America’s fashion-forward sweetheart with such magnetism that everything she puts on turns to gold. I think Carey Mulligan and Alexa Chung have incredible style and would love to dress them.

And among the “Dream Team” would be Sarah Jessica Parker, Lady Gaga, Anna Dello Russo, and Daphne Guinness. They are on my all-time-best-dressed list because every outfit is impeccable and you can really tell they love fashion.

What has been the high point of your fashion career so far?

The highlights of my career so far have been when Paula Abdul wore a look from my Holiday Collection on the season finale of American Idol and when Rachel Zoe reportedly said she “loved my collection.” The American Idol finale was immeasurable exposure and for a brand-new designer a huge honour. Rachel Zoe is a huge force in the industry; she has such influence and style. I hold her opinion in the highest regard.

Where do you see your designs in 5 years’ time?

What I see evolving within the next 5 years is the connection with my customer, to establish a bond and loyalty. I want my customers to know me and for me to know my customers. In 5 years time I also see the label’s recognition going up significantly, and to eventually be a household name. And lastly, I see the line going global. Within the next 5 years I want my collection to be available to the Alana Hale woman of the US, UK, France, Italy, Japan and Hong Kong.

What advice would you give to other aspiring independent designers?

No matter what critics say, stay true to who you are as a designer. An idea that has earned you criticism, can one day be the very thing you become famous for. I am a very strong believer in staying true to my vision. Conforming is the kiss of death.

For more info Visit:
W: www.alanahale.com

New Zealand Designer and Author to Debut at London Fashion Week

Immediate Release:-

London, UK (December 2010); 2009 New Zealand Veuve Clicquot Businesswoman of the Year, Annah Stretton, will be showcasing her Autumn/Winter 2011 collection on the catwalk during this season’s London Fashion Week.

Having showcased at Air New Zealand Fashion Week since 2002 and at the last four Australian Fashion Weeks, Stretton is consistently re-inventing herself and bringing fresh and stunning feminine looks to the runway; something which is sure to attract the attention of the British press this February.

Annah’s achievements in philanthropy and fashion are exceptional; in 2008, she was awarded the honour of becoming a Member of the New Zealand Order of Merit for Services to Fashion, Business and the Community.
In 2009, Annah, who has also just released her second book published by Random House, Wise Heart, was also invited to serve as an advisory board member for New Zealand Global Women; a network of recognised and accomplished senior female leaders from a wide range of national and international disciplines and industries.

Annah Stretton’s autumn/winter 2011 collection can be viewed at the Charing Cross Hotel, The Strand on Friday 18th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss these fabulous creations this season! Stretton is sure to be a name on the lips of many this fashion week!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk

W: www.annahstretton.co.nz
W: www.lagenevenorthevents.co.uk

Top 10 Ukrainian Designer BEVZA to Debut This London Fasion Week

Immediate Release :-

London, UK (December 2010); Svetlana Bevza, the mastermind behind the Ukrainian womenswear label BEVZA, will head to London this February to show us exactly what women want from a runway show.

Famed in the Ukraine for her LWD, a BEVZA staple, the label encompasses the notions of minimalism, modern sleek silhouettes and effortless chic.

This lux label is no stranger to the catwalk and has showcased at Ukrainian Fashion Week since 2006. Having also showcased numerous times in Russia, Svetlana is now set to take her label to London where she is sure to attract the eyes and glare of the British press.

BEVZA’s autumn/winter 2011 collection will be exhibited at the Charing Cross Hotel, The Strand on Saturday 19th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode” London Fashion Week catwalk show.

Press and buyers wishing to attend BEVZA's Catwalk Presentation should contact Sarah at sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk
W: http://www.bevza.com/en

UsTrendy Show Their Support for Emerging Designers and Return To London Fashion Week

Immediate Release :-

London, UK (November 2010); UsTrendy, the website for budding designers, has shown its commitment to supporting emerging fashion talent once again. The brands founder, Sam Sisakhti who launched the business ‘to democratize fashion, so that you help decide what designs are produced and promoted each season,’ will provide one designer with the opportunity to showcase at this season’s ‘A La Mode’ London Fashion Week showcase organised by La Geneve North Events.

UsTrendy and La Geneve North Events last worked together in Feb 2010 and saw Canadian based designer Dilly Daisy launched into the London limelight as she showcased alongside other international designers.

UsTrendy have yet to confirm the name of the winning designer who will participate in an all expenses trip to London this season, but if you want to purchase something unique and have your say on who should win the chance to show their latest collection on the London runway, check out the following link: http://www.ustrendy.com/london-2011/

UsTrendy’s winning designer will be showcasing their autumn/winter 2011 collection at the Charing Cross Hotel, The Strand on Friday 18th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Keep your eyes peeled – the designer will be announced shortly!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk

W: http://www.ustrendy.com

Berit New York to Return to London Fashion Week

Immediate Release : -
London, UK (November 2010); Fashion Institute of Technology and Design graduate Britney Frady-Williams will return to London Fashion Week after the success of last season's show, to showcase her new A/W 11 collection from her label 'Berit New York' . The Catwalk presentation, hosted by LGN Events, will take place at the luxurious Charing Cross Hotel on Friday 18th February 2011.

Launched in 2007, the Berit New York label is aimed at individuals who dress with a vintage aesthetic and like to stand out and express themselves. “I always like to add a bit of futurism to my pieces; this is more or less my design signature" designer Britney explains. "Most of my clothing has an edge to it, but there’s also a touch of class and elegance."

Last season saw the New York based designer make her London Fashion Week debut, which was well received with rave reviews and praise for her unique use of contrasting metallics and historical influences with a futuristic twist.

New York Fashion Journalist Courtney Iseman described Berit New York as “…futuristic, funky, fierce and edgy - everything you've been wearing in your action star fantasies, only now realized for real life.”

Her work has been featured in several major magazines including Supermodels Unlimited, Bust magazine, Italian Marie Claire, The New York Times, Time Out New York, Hue: the Alumni Magazine of FIT as well as other national and international press. Her work has also been filmed for music videos and international documentaries on sub-cultural fashion.

Attracting press and fashion industry alike, Britney will yet again be presenting her intricate yet fascinating designs at the “A La Mode” show from 7.30pm on the first day of London Fashion Week.

Press and buyers wishing to attend the show should email sarah@lagenevenorth.co.uk
For more information on Berit New York visit http://www.beritnewyork.com/
W: http://www.lagenevenorthevents.co.uk/