Independent label ‘Bint Thani’ to showcase their unique couture-like pieces during London Fashion Week

London, UK (July 2011); Emerging designer Khulood Thani is set to showcase her new collection from her label ‘bint thani’ during London Fashion Week for the first time this September

The young UAE National, Khulood, recently launched her label ‘bint thani’, meaning second daughter in Arabic, to cater for those who want “to be trendy and fashionable all the time, without being too dressy!”
With ‘bint thani,’ Khulood brings the best of two worlds – the haute couture trendiness of Paris with the high-street fashion of London. ‘bint thani’ is a perfect amalgamation of both styles to create unique ‘couture-like fashion.’
Khulood is the first UAE national to get her Masters in Fashion Management and Marketing from ESMOD Paris, the first-ever fashion school in France, founded in 1841. Besides that, she has attended short courses at the prestigious London College of Fashion and also holds a Masters in Strategic Marketing from the University of Wollongong. She is a graduate in Communication Sciences with specialization in Integrated Marketing Communication from Zayed University, Dubai.
An inspiring model of modern youthful Arab entrepreneurship, Khulood is as much a fashion designer as a business strategist. ‘bint thani’ is the embodiment of the years of creative pursuits of Khulood, who has extensive international experience working in the fashion and creative industry. Her experience includes a stint as a contributing editor of www.hellwafashion.com to designing shoes and clutches which have been showcased at the 3’s a Crowd exhibition and PrettyFIT ‘Art & Sole’ Talented Designers’ Shoes exhibition.
Khulood Thani will be presenting her feminine yet flirty pieces at the prestigious “A La Mode” show hosted by LGN Events during London Fashion Week in September 2011.
For information on bint thani visit http://bintthani.com/
Press and Buyers wishing to attend should contact joy@lagenevenorth.co.uk
W: www.lgn-events.co.uk

Introducing bint thani

This September will see Dubai based fashion label bint thani showcase their latest collection during London Fashion Week. We caught up with Khulood Thani Designer/ Founder of the label to find out more about the label, the fashion scene in Dubai and what we should expect from the S/S collection

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Tell us a bit about “bint thani” and who it's aimed at?

“bint thani” is an independent fashion brand that combines fashion in between the trendy high-street and the high couture. It aims at people who would like to be trendy and fashionable all the time, without being too dressy!

How did you come up with the name for the label?

(bint thani) means in Arabic the daughter of thani’s family, while the word (thani) means the second. That has supported me to come up with a creative branding, visually expressed as a girl signed by number 2.

How has your educational back-ground helped your label?

Being the first UAE national to get my master degree in Fashion Management and Marketing from ESMOD Paris and attending some short courses in London College of Fashion has definitely added lot of value to my knowledge and experience.

When I always start designing my collection, I always think that my collection is carrying stylish tale of two cities that I admire for its fashion history, combining the couture-ish style of Paris and the fashionable trends of London!

What do you enjoy most about designing clothes?

The most interesting is the most challenging, and in the fashion design is all about bringing an idea and a concept that can plan a coherent collection. The consistency of the collection helps to build a strong branding for the produced collection.

Describe the fashion scene in Dubai and how it differs from other countries?

Dubai like any global fashion city, very cosmopolitan, people already have the fashion culture and they are very educated about the latest fashion, styles and trends. As a market, it offers local and international designers though boutiques, online stores, and department stores.

What have you learnt about the fashion industry that you didn't learn at school?

I believe that education gives the knowledge, but the experience sharpens the skills!

Have you faced any difficulties with regards to running your label?

Challenges are just a door to great opportunities!

What can we expect to see from your S/S collection which you will be showcasing during London Fashion Week?

Girly and flirty!