Monday, 29 November 2010

Berit New York to Return to London Fashion Week

Immediate Release : -
London, UK (November 2010); Fashion Institute of Technology and Design graduate Britney Frady-Williams will return to London Fashion Week after the success of last season's show, to showcase her new A/W 11 collection from her label 'Berit New York' . The Catwalk presentation, hosted by LGN Events, will take place at the luxurious Charing Cross Hotel on Friday 18th February 2011.

Launched in 2007, the Berit New York label is aimed at individuals who dress with a vintage aesthetic and like to stand out and express themselves. “I always like to add a bit of futurism to my pieces; this is more or less my design signature" designer Britney explains. "Most of my clothing has an edge to it, but there’s also a touch of class and elegance."

Last season saw the New York based designer make her London Fashion Week debut, which was well received with rave reviews and praise for her unique use of contrasting metallics and historical influences with a futuristic twist.

New York Fashion Journalist Courtney Iseman described Berit New York as “…futuristic, funky, fierce and edgy - everything you've been wearing in your action star fantasies, only now realized for real life.”

Her work has been featured in several major magazines including Supermodels Unlimited, Bust magazine, Italian Marie Claire, The New York Times, Time Out New York, Hue: the Alumni Magazine of FIT as well as other national and international press. Her work has also been filmed for music videos and international documentaries on sub-cultural fashion.

Attracting press and fashion industry alike, Britney will yet again be presenting her intricate yet fascinating designs at the “A La Mode” show from 7.30pm on the first day of London Fashion Week.

Press and buyers wishing to attend the show should email
For more information on Berit New York visit

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