Our assistant Claudia Vendetti headed down to the Debenham's press day today and has shared with us her views below...Enjoy!
The Debenham’s Press day was not at all what I was anticipating as it unleashed a number of quite unexpected and very pleasant surprises. Collaborating with top designers such as Matthew Williamson, John Rocha and Jasper Conran, Debenhams exhibited a whole new look which was young, modern and fresh for the coming new year. The target audience of Debenhams seems to have expanded to include the younger generation, and the clothing, bags, shoes and jewellery have all undergone a complete transformation to meet this new, younger and more fashion conscious market. The high street department store has successfully re-produced a number of trends and designs from the catwalks at much more affordable prices. Every rail was bursting at the seams with beautifully designed floral prints, elegant, feminine cuts and dazzling colours.
My favourite piece was the butterfly print maxi-dress by Matthew Williamson, at a very affordable £80. This piece, for me, encapsulates perfectly what the trends for spring/summer 2011 are all about: elegance, colour and femininity. Another favourite has to be the camel-coloured cape by John Rocha, for only £85. For me, when deciding what to wear in the morning fashion always comes before practicality, which often leaves me facing the brutal British weather in little more than a dress, tights and a light jacket which is not at all waterproof. This cape, however, combines fashion and practicality perfectly, making it the ideal spring coat. The Henry Holland daisy print dress (£25), ideal for a festivals when put together with a pair of boots or wellies, is another piece I’ll definitely be adding to my spring/summer wardrobe next year. This piece, for me, symbolises perfectly the new look Debehams is taking on this coming season, embracing fun patterns and strong, vibrant spring colours.
The accessories presented at the Press Day were also very striking and not at all what I would expect to find at Debenhams, covering a vast range of designs and colours by designers such as Julien MacDonald and Henry Holland with prices ranging from £6-15.
The Press Day revealed a whole new image to Debenhams. It’s collections for spring/summer 2011 are more dynamic, more innovative and significantly more up to date and in keeping with the latest trends. Whereas before Debenhams might not have been my first port of call when out shopping for a new wardrobe, after visiting it’s Press Day, however, I will definitely be paying a visit when hunting for a new outfit.
To find out more information on Debenhams please visit: www.debenhams.com