Tuesday, 20 July 2010

LFW Is Set To Play Host To The Exquisite New SS11 Collection By Parisian Label Malam

Designer Emmanuelle-Marie, a graduate from ESMOD Paris, who holds a love of fun aesthetics, prints and vintage textiles, will unveil her latest S/S11 collection as part of the off-schedule London Fashion Week show ‘A La Mode.’

Emmanuelle-Marie first created the Malam label in 2007 and since then the label has been going from strength to strength as she navigates her way through the fashion world. Her original premise was to breathe life into the world of mainstream fashion through offering different and unique, but still wearable, designs and prints.

A versatile designer, Emmanuelle-Marie likes to experiment, using all kinds of fabrics to create her designs, but with a preference for vintage finds. She incorporates a range of prints and often plays with fun and flirty shapes, in both ready-to-wear and made to measure garments, some being limited edition, alongside an extensive accessories range. Catering for males and females; dresses, skirts, coats and jackets are all lovingly handmade in her studio in east of Paris, where her ideas are both conceived and created.

Her pieces combine a clear love of high-fashion and interesting, intricate prints with styles that women can really wear in their day-to-day lives, encompassing floaty dresses with details such as bows and oversized sleeves. With a desire to break from the ordinary and give something new, Emmanuelle-Marie often styles her romantic pieces with heavy biker boots, mixing fun prints with heavy make-up and gothic settings, in keeping with the feminine meets androgyny trend of the summer.

The Malam SS11 collection is sure to continue with Emmanuelle-Marie’s desire to mix up the fashion world. Eagerly awaited her show will be part of the ‘A La Mode’ International showcase and will take place on Saturday 18 September from 7.30pm.

Press and buyer’s wishing to attend the show should email Terri at Theresa@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk
W: www.malam.fr

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