Monday, 21 March 2011
Sunday, 27 February 2011
Luxury Croatian Label ‘Fjaba’ blows the London Crowd away during London Fashion Week
Luxury Croatian label ‘Fjaba’ made their London Fashion Week debut on Sunday 20th February at the Luxurious and Cosmopolitan Charing Cross Hotel. Since debuting in 2006 at the Cro- a-Porter show in their native country, the Croatian sisters have successfully secured International placements for their label which is currently available throughout Europe. Their designs have been featured in a number of prominent glossies including Marie Claire and Elle Magazine.
Showcasing their eighth consecutive collection, the sister design duo, as promised presented a collection reflecting “an unforgettable fairy-tale with a wicked twist”. Luxurious fabrics were used throughout the collection which consisted of suedes, sequins and chiffons and were complimented by accessories supplied by designer Tonci Mestrovic. The pieces were elegant, wearable and suitable for the everyday woman.
The bold make-up comprised of pale faces with earthy orange tones carefully placed around the eyes and lips. The hair was placed in buns and accessorised with striking complimenting pom poms.
Overall the collection received a great reception from the fashionable London crowd.
In the evening guests headed down to the official after party and Kay Flawless Fashion Launch at No5, Cavendish Square
Images from the show can be viewed at: http://lagenevenorthevents.dphoto.com/#/album/a2a8en
The show video can be viewed at http://www.youtube.com/watch?v=5jVFBZQ4wRE
For more information on Fjaba please visit: www.kayflawlessukfashion.org
About Fjaba:
The sisters Ida and Mirna Litovic started their fairy tale a long time ago through graphic and fashion design, and they presented their first professional collection to the public in 2006 at the Cro-A-Porter Fashion Show, in Zagreb, Croatia, under Fjaba brand.
''We want to be faithful to ourselves, bring something special and interesting to scene. A fashion show is never only showing pieces of clothing, it should be a real story, a ‘fjaba’ (fairy tale), in which music, styling and scenes present the whole creative vision'' said the fashion duo, explaining the secret of their fashion cocktail...
About Kayflawless Fashion:
PR & Brand Management agency born 3 years ago, Kay Flawless Fashion was founded by Karine Laudort (Model & Entrepreuneur). Now co-managed with Business Investor, Raymond H Price Msc, Kay Flawless Fashion represents a varied range of emerging international brands. Some of the labels include Deenola, Ngone and Joy Scott Millenery...
Web: www.kayflawlessukfashion.org
Thursday, 3 February 2011
The Fairy Tale continues for Fashion sisters Ida and Mirna Litovic as they debut their new collection during London Fashion Week.
London, UK (February 2011) It is just another page in the fairy-tale for fashion designers/sisters Ida and Mirna Litovic who will unveil their luxurious new A/W 11 collection during London Fashion Week at the lavish Charing Cross Hotel on Feb 20, 2011.
The Croatian based sisters will be showcasing their
eighth collection since their successful debut in 2006
at the Cro a Porter Fashion show in their native
country of Croatia. Their uses of rich materials
decorated with thousands of beads, glam-rock, and
some trivial things have grabbed the attention of the
Croatian fashion scene.
The fashion duo whose previous collections are known
for repeatedly being set around a theme say their
designs are for the ‘everyday woman’. Their Ready-to-
wear designs provide a fairy-tale for the average
woman making them feel good about themselves.
Themes from previous collections have ranged from
phantom to Africa offering femininity and style to the
already wearable collection. The jovial pair says their
world is ‘happy, playful and different’ this is apparent
in their collection.
The Fjaba brand, currently sold internationally,
passionately express their mission to “create and
design life in [their] own colours and art.”
Attracting press and fashion industry alike, Fjaba will be presenting their luxurious show stopping
designs at their LFW solo catwalk show hosted by LGN on February 20th 2011 at 1.30pm.
For more information on Fjaba, visit http://www.kayflawlessukfashion.org/
Press and buyers wishing to attend the show should email Claudia at
fashion@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk
Friday, 28 January 2011
Fjaba: Bringing you an unforgettable fairy tale with wicked thought!
The best!, as it is very easy, honest and open, .
You originate from Croatia, How would you compare the fashion scene in England to that in Croatia?
In Croatia there are very creative people and designers; also high professional events to present the collection, but in London you have the whole industry and British Fashion Council behind it and of course huge market of showrooms and potential buyers whom you can present the collection.
You first showcased your designs in Croatia in 2006, how has your designs changed since then?
We have developed in the meaning of creating and finalising the idea in whole concept.
You design Pret a Porter Fashion, is there a technique you have to follow for this?
We are always starting from the thought, what we would dress; we like to use the idea of including high designed fabrics into the daily use, and make them affordable to anybody.
For each of your collections you describe where you got your inspirations for it. For your Current collection, you said your inspiration was Africa. How do you incorporate your inspiration into the designs?
By choosing a colors, printed motives, natural fabrics, plain lines with straps...
You will be showcasing your new collection During London Fashion Week in February. What can we expect?
unforgettable fairy tale with wicked thought
Fjaba will be showcasing their new A/W 11 range during London Fashion Week on 20th Feb at the Charing Cross Hotel. For further information please contact their UK representitive Karine Laudort at Kay Flawless Fashion Email: info(@)kayflawlessukfashion.org.
