Friday, 28 January 2011

Fjaba: Bringing you an unforgettable fairy tale with wicked thought!

Showcasing their outstanding creations during Fashion Week this season is sister duo label Fjaba! We quickly caught up with them to learn more about this International Brand...

What is it like working together as sisters ?

The best!, as it is very easy, honest and open, .

You originate from Croatia, How would you compare the fashion scene in England to that in Croatia?

In Croatia there are very creative people and designers; also high professional events to present the collection, but in London you have the whole industry and British Fashion Council behind it and of course huge market of showrooms and potential buyers whom you can present the collection.

You first showcased your designs in Croatia in 2006, how has your designs changed since then?

We have developed in the meaning of creating and finalising the idea in whole concept.

You design Pret a Porter Fashion, is there a technique you have to follow for this?

We are always starting from the thought, what we would dress; we like to use the idea of including high designed fabrics into the daily use, and make them affordable to anybody.

For each of your collections you describe where you got your inspirations for it. For your Current collection, you said your inspiration was Africa. How do you incorporate your inspiration into the designs?

By choosing a colors, printed motives, natural fabrics, plain lines with straps...

You will be showcasing your new collection During London Fashion Week in February. What can we expect?

unforgettable fairy tale with wicked thought

Fjaba will be showcasing their new A/W 11 range during London Fashion Week on 20th Feb at the Charing Cross Hotel. For further information please contact their UK representitive Karine Laudort at Kay Flawless Fashion Email: info(@)

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