Friday, 28 January 2011

Catching up with Hoisery Haven Itsocks...

We caught up with 'A La Mode' London Fashion Week Sponsor Itsocks to learn more about this fantastic hoisery shopping haven!!!!!! Founder Anna gives us an insight on the company and what there is to come...Read on to learn more...

1. Tell us a bit about itsocks?
Itsocks is an online fashion retailer specialising in selling hosiery including socks, tights, leggings and more. We always focus on the originality of the product, good quality and a competitive price.

2. When was it established?

The company is relatively new, Itsocks was established in April 2008. However it took a year to develop the website and research the suppliers and so we only started trading in April 2009. I set up the company after graduating in BA Hons in Fashion Management from London College of Fashion. I love fashion and tights can be a very exciting part of your outfit.

3. What have been some of the highlights?
Primarily focusing on the UK market we found ourselves trading to overseas customers including countries like Mexico, USA. We also enjoyed very much sponsoring the A’la mode Fashion Show in September 2010 in cooperation with Veneziana. It is extremely rewarding to see one of the brands you sell receiving a positive feedback from fashionistas. Also I feel strong about promoting new talent and A’la mode is a great showcase of new international designers.

4. How do you go abouts deciding which brands to stock?
We are always on the lookout for new, upcoming brands or brands established outside of the UK but less known here. We like to discover new talent and offer our customers something more original and exciting . One of our great discoveries is Israeli brand Zohara with lovely patterned tights and footless tights designed by the group of international artists.

5. What is your best selling product at present?
Our hottest product this season are Hold ups Ar Costina II by Veneziana- ribbed hold ups with a beautiful lace finish, also tattoo tights Martina by Fiore has been a bestseller ever since they were first introduced.

6. What trend's are you looking foward to this spring/summer?
We have noted a big rise in sale of hold ups and stockings , as all the fashion catwalks for Spring/Summer are full of bright coloured dresses coloured hold ups would work well. We have just received a new hold ups with Pink Lace by Lores No 183 Rosa

7. What new brands/products can we expect to see from Itsocks this year?
Lores is not a new brand but we have widened the selection available due to the huge customers demand. We are also on the lookout for some brands offering exciting mens tights.


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