Friday, 24 September 2010


After the success of last season’s show, Lida O’Reilly returned to showcase her extravagant new Spring/Summer 2011 collection during London Fashion week on September 21st at the prestigious Charing Cross Hotel.

The show kicked off at 7.30pm with a bang. Opening the show was the beautiful multitalented singer, model, writer, and role model, Sofia Hayat who shares the same passion for charity as Lida herself. Sofia works to raise awareness for young women who are affected by violence, rape, abuse, and honour killings. Likewise, Lida O’Reilly donated all of her sales to the Ashiana charity in a silent auction after the show.

Lida’s Luxurious collection of floaty dresses were presented to a packed house of celebrities, prominent figures and press who included Julian Bennett, Louis Mariette (of BNTM), Award winning Nollywood actress Genevieve Nnaji, Ian Carmichael (Hairdresser to the Queen), Celebrity designer Lewis-duncan Weedon, British Actress Rebecca Grant of Holby City, Visit Mauritius, OK Magazine and many more.

The gorgeous collection entitled Yellow as Lida explained “It represents light to me”, consisted of 35 dresses, to show simplicity yet supreme elegance and grace “which only a woman can have”. All 35 pieces are hand made, with lots of draping used throughout the collection to show flowing energy.

Above pic: Lida O'Reilly and Bollywood actress Sofia Hayat

Launched in 2001, Lida has placed Mauritius on the couture map with 30 employees, and is fulfilling her childhood dream of becoming a successful international designer. She states “I am delighted to return to London to showcase my new Collection which I know the London crowd will love!”

Known for her passion of haute couture, Lida already has a thriving market back home in Mauritius and has also dressed several celebrities. Lida O'Reilly's collections are glamorous and modern; she blends different cultural influences giving her designs the “metisse and versatile look”.

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La Geneve North Events

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