Wednesday, 12 May 2010

Fashion Label Berít New York to showcase at the ‘A La Mode’ Catwalk Show during London Fashion Week

Fashion Institute of Technology design graduate, Britney Frady-Williams will be gracing the ‘A La Mode’ Catwalk during London Fashion Week with her historically inspired pieces from her label Berít New York.

Based in New York, Britney uses rich fabrics and historical patterns and methods to create intricate, fascinating designs for her label ‘Berít New York’. Her work re-imagines everyday living and commonplace objects, envisioning the fantastic amidst the mundane. Noting how modern life seems deprived of the quality and wonder that has enriched humanity since its origin, Brit seeks to reawaken this old world charm for a new generation.

Her work has been featured in several prominent International magazines including Supermodels Unlimited, Bust magazine, Italian Marie Claire, the New York Times, Hue: the Alumni Magazine of FIT as well as other national and international press. Her work has also been filmed for music videos and international documentaries on sub-cultural fashion.

The ‘A La Mode’ Catwalk will take place at the lavish Charing Cross Hotel located on the Strand on Friday 17th September 2010, the first day of one of fashions’ most anticipated events; London Fashion Week 2010.

Attracting press and fashion industry alike, Britney will be presenting her intricate yet fascinating designs at the “A La Mode” show from 7.30pm.

Press and buyers wishing to attend the show should email Terri at


For more information on Berit New York visit:

No comments:

Post a Comment