Saturday, 10 April 2010

A weekend of contemporary African Fashion

Showcasing contemporary High fashion from the continent through Zed-Eye Presents...
A selection of 20 emerging African and African inspired designers will showcase their contemporary collections to a global audience on Saturday 22nd May 2010 as part of the fashion segment of the Africa Weekender. Africa Weekender is a first in the UK enabling you to experience an authentic taste of modern day Africa right on your doorstep. The weekender will take place at Camber Sands, East Sussex which is just an hour away from London.
Heading the Africa weekender Fashion extravaganza is High Fashion couture designer Zi of Zed-Eye designs. Zed-Eye's contemporary designs have graced the covers of numerous International magazines and have been worn by the likes of celebrities who include Naomi Campbell and Tasmin Egerton.

During the penultimate weekend in May (21st-24th), a 72-hour entertainment extravaganza packed with engaging activities for all the family will bring a new zest of life to the UK’s favorite family holiday park. From fashion, dance classes to fencing, traditional therapeutic treatments to African language workshops – there is something for everyone.

With the preparation for the World Cup in South Africa and the excitement of 17 African nations celebrating their 50th year of independence – all eyes are on Africa. What better way to exemplify this narrative than to provide a platform in which those from the Diaspora, and friends, can come together to party and celebrate the evolution of the countries that make up of one of the most resilient continents in the world.

Award winning Celebrity hairstylist, Desmond Murrey will be heading the backstage hair team. Desmond has manifested himself as one of the most versatile and artistically accomplished hairstylists in the UK. He has won numerous awards for his hairdressing as well as his photography skills. Throughout the years Desmond has become a sought after educator and has conducted seminars all over Europe and the USA. Desmond has a countless number of television appearances to his name, and has gained a huge celebrity clientele.

Fashion Stylist and high street PR expert Arieta Mudja will be lending her expertise backstage with the styling and boutique set up. She has styled a variety of people from Boy bands like Triple 8 ad Blue to TV presenters like Myleene Klass, June Sarpong, Zezi and supermodel Agyness Denn and LILY ALLEN. Arieta Mudja has styled Paloma Faith, Keri Hilson, Kelis, Solange and will soon be appearing on Britain’s next top model this year. She also styled Deola Sagoe’s Spring/Summer 2007 on line look book and did the same for other up and coming African designers in the UK like, ZED EYE which she is also a creative

Celebrity make-up artist Jo sugar will be heading the backstage make-up team. Jo was the head make up artist on Make me a Supermodel: Extra, categories. having done Ivana Trumps make-up in St Tropez for HELLO! Magazine, she has also done Suzanne Shaws make up for HELLO! Magazine and Scott Henshall and his models for the premier of Charlie and the Chocolate Factory

La Geneve North Events will be overseeing the backstage management of the fashion show. Since its launch La Geneve North (LGN) Events have directed and managed Catwalk shows for numerous high profile clients and at venues such as The Charing Cross Hotel, Olympia, The Mayfair Hotel, The Park Lane Hotel and the O2.

Events directed by La Geneve North Events have been featured in various prominent publications such as Cosmopolitan, Glam Media, The Independent and Time Out London to name a few, and opened many doors for emerging UK and International designers.

Designers who would like to position their brand, showcase their talent, access new audiences and take advantage of an outstanding new opportunity in the fashion industry by showcasing at Africa Weekender needs to contact

To book tickets visit

- Ends -

For further information contact:
Notes to Editor:

* £10 discount until April 16th

Based on 3 people (1 Bedroom) or 5 people (2 Bedroom) sharing self-catering apartments for the whole weekend:
Club: £155pp
Classic: £135pp
Standard: £115pp
Price Includes:
• 3 nights accommodation
• A free FULLY CHARGED t-shirt or tank top of your choice (£19.99 RRP)
Visit: to view range
• 1 complimentary meal voucher (African Cuisine of your choice)
• Access to selected workshops
• Access to 18 showcases
Passes to all Parties

No comments:

Post a Comment