Tuesday, 12 April 2011

Kids tee up for fundraising

Debenhams is giving kids the chance to wear the latest designer t-shirt from the likes of Julien Macdonald, Matthew Williamson, Ted Baker, Jasper Conran, Pearce Il Fionda and John Rocha to help raise money for other children this spring.

For the first time Debenhams has joined forces with the NSPCC, ISPCC and Children’s 1st and challenged nine of its fashion designers to create a fun t-shirt for kids to be sold in stores and online, of which all proceeds will be donated.

As well as the usual childrenswear favourites designers such as Ben de Lisi, Sadie Frost, Jemima French and Betty Jackson will have developed kids t-shirts for the very first time.

Launching on 4th April, the range is playful, colourful and inspired by children, with each designer using their own handwriting and style to appeal to kids in a bid to raise thousands of pounds for the charities.

Celebrity designer Sadie Frost commented: “We are thrilled to be involved in a project for such a great cause. Jemima and I love involving our own children in our design work, so this was perfect!

“The kids got really into it; drawing pictures, writing stories and talking about how they’d design the tees. It was great to take them along to the photo shoot and see their work in action!”

Designer John Rocha commented: “I am delighted to be involved with this great project – the NSPCC does such hugely important work.

“My inspiration for the t-shirt started with robots and electronics and a child’s curiosity about the world around them and how it works!”

Adam Rose, Divisional Trading Director for Childrenswear at Debenhams said: “We are proud to continually support the vital work of the NSPCC, ISPCC and Children’s 1st, through the launch of this fantastic range of designer t-shirts. We are sure that Mums, Dads and kids will love the exclusive designer styles and snap them straight up, making a stand against cruelty to children.”

The range includes exclusive features such as Ben de Lisi’s iconic ‘Ella dog’ motif, a shooting star from Julien Macdonald and a bespoke Jasper Conran ‘Jack in the box’ for boys and girls.

The Baker by Ted Baker girls and boys tees demonstrate the brand’s iconic use of slogans and graphics, with an urban motif for boys and cute birdsong design for Baker girls.

Meanwhile, FrostFrench’s design uses fuzzy-felt pictures designed by the duo’s own children, and a fun word game motif for kids to play whilst they wear the tees.

Pearce Il Fionda created a gorgeous puppy dog design, which uses angelic details and metallic embellishment, while finally, Matthew Williamson’s tee features cute butterfly and heart prints, reflecting his Butterfly childrenswear range.

Sadie and Jemima, the design duo ‘FrostFrench’, plus Ren Pearce and Andrew Fionda, the designers behind Pearce Il Fionda can be seen in the campaign photography, along with the celebrity ambassadors and children from the charity.


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