Wednesday, 6 April 2011

Essex Fashion Week

New York, London, Paris and Milan watch out for Essex.

When Essex Fashion Week was mentioned during the first season of hit reality show The Only way is Essex (TOWIE), many thought it was a joke. The event which is now in its second season was founded by twins Adam and Simon Ryan as a platform to showcase what the county had to offer.

Founders of Essex Fashion Week Adam and Simon Ryan

   The event was held over a period of three days at the beautiful Fairlop Waters. Day one was assigned to the press, day two for students and the general public and day three was for the stars.
'New Look
First up to showcase on the press day was New Look who were also the headline sponsors of the event. They showcased their new season collection which consisted of bright colours and perfect florals for the Essex summer.

Jessica Wright
The only way is Essex stars, Lydia Bright and Jessica Wright, took to the stage as models during the show and of course we won’t be in Essex if there were noskimpy outfits so the rest of the show was dominated by short dresses, bikinis and shorts.

One off one you
Other brands which showcased include Cherice boutique in Essex, Sweetboy children’s wear and One Off one You the label owned by the twins and founders of Essex fashion week.  

 The famous Arg!

Our Fabulous Farhana strikes a pose
Nana Pat and our Fashion Director Yolande
The highlight of the day was Essex Born Joey Bevan of Pointed Brown Shoes who created a beautiful dress out of cling film for TOWIE cast member Lydia Bright. Apart from a few kinks here and there the event was a success with a true Essex influence

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