Debenham’s Press Day: A personal Account by our Claudia :)

Our assistant Claudia Vendetti headed down to the Debenham's press day today and has shared with us her views below...Enjoy!

The Debenham’s Press day was not at all what I was anticipating as it unleashed a number of quite unexpected and very pleasant surprises. Collaborating with top designers such as Matthew Williamson, John Rocha and Jasper Conran, Debenhams exhibited a whole new look which was young, modern and fresh for the coming new year. The target audience of Debenhams seems to have expanded to include the younger generation, and the clothing, bags, shoes and jewellery have all undergone a complete transformation to meet this new, younger and more fashion conscious market. The high street department store has successfully re-produced a number of trends and designs from the catwalks at much more affordable prices. Every rail was bursting at the seams with beautifully designed floral prints, elegant, feminine cuts and dazzling colours.

My favourite piece was the butterfly print maxi-dress by Matthew Williamson, at a very affordable £80. This piece, for me, encapsulates perfectly what the trends for spring/summer 2011 are all about: elegance, colour and femininity. Another favourite has to be the camel-coloured cape by John Rocha, for only £85. For me, when deciding what to wear in the morning fashion always comes before practicality, which often leaves me facing the brutal British weather in little more than a dress, tights and a light jacket which is not at all waterproof. This cape, however, combines fashion and practicality perfectly, making it the ideal spring coat. The Henry Holland daisy print dress (£25), ideal for a festivals when put together with a pair of boots or wellies, is another piece I’ll definitely be adding to my spring/summer wardrobe next year. This piece, for me, symbolises perfectly the new look Debehams is taking on this coming season, embracing fun patterns and strong, vibrant spring colours.

Above pic: The Matthew Williamson Butterfly dress

The accessories presented at the Press Day were also very striking and not at all what I would expect to find at Debenhams, covering a vast range of designs and colours by designers such as Julien MacDonald and Henry Holland with prices ranging from £6-15.



The Press Day revealed a whole new image to Debenhams. It’s collections for spring/summer 2011 are more dynamic, more innovative and significantly more up to date and in keeping with the latest trends. Whereas before Debenhams might not have been my first port of call when out shopping for a new wardrobe, after visiting it’s Press Day, however, I will definitely be paying a visit when hunting for a new outfit.


To find out more information on Debenhams please visit: www.debenhams.com

Berit New York to Return to London Fashion Week

Immediate Release : -
London, UK (November 2010); Fashion Institute of Technology and Design graduate Britney Frady-Williams will return to London Fashion Week after the success of last season's show, to showcase her new A/W 11 collection from her label 'Berit New York' . The Catwalk presentation, hosted by LGN Events, will take place at the luxurious Charing Cross Hotel on Friday 18th February 2011.

Launched in 2007, the Berit New York label is aimed at individuals who dress with a vintage aesthetic and like to stand out and express themselves. “I always like to add a bit of futurism to my pieces; this is more or less my design signature" designer Britney explains. "Most of my clothing has an edge to it, but there’s also a touch of class and elegance."

Last season saw the New York based designer make her London Fashion Week debut, which was well received with rave reviews and praise for her unique use of contrasting metallics and historical influences with a futuristic twist.

New York Fashion Journalist Courtney Iseman described Berit New York as “…futuristic, funky, fierce and edgy - everything you've been wearing in your action star fantasies, only now realized for real life.”

Her work has been featured in several major magazines including Supermodels Unlimited, Bust magazine, Italian Marie Claire, The New York Times, Time Out New York, Hue: the Alumni Magazine of FIT as well as other national and international press. Her work has also been filmed for music videos and international documentaries on sub-cultural fashion.

Attracting press and fashion industry alike, Britney will yet again be presenting her intricate yet fascinating designs at the “A La Mode” show from 7.30pm on the first day of London Fashion Week.

Press and buyers wishing to attend the show should email sarah@lagenevenorth.co.uk
For more information on Berit New York visit http://www.beritnewyork.com/
W: http://www.lagenevenorthevents.co.uk/

Romanian Designer Belinda Liu Returns to London Fashion Week with Her Classic Feminine Designs

Immediate Release :-

London, UK (November 2010); Self-taught Romanian designer Belinda Liu will return to London Fashion Week to present her new A/W 11 collection in February 2011 at the luxurious Charing Cross Hotel.
Having studied music, art and foreign languages, Liu, born in Romania to a Chinese father and Romanian mother, first realised her love for fashion design whilst studying in China. Her new-found passion of sketching endless designs prompted her to launch her self-titled label ‘Belinda Liu’ in 2009.

Liu has since successfully shown at Bucharest Fashion Week and most recently in London at the 'A La Mode' International London Fashion Week Show.

Last season saw Liu present her Spring/Summer 11 collection entitled "La Marquise de Sade". Based around the concept of a modern Marie Antoinette and shown to a packed house of industry professionals, Liu expressed "Showcasing in London opened the doors to some important projects in Romania and was also a good step towards global recognition for the label."

December 2010 will see Liu present her first Bridal collection in Bucharest consisting of beautiful handmade embroidery detailing and complementing lingerie. Fabrics used throughout her collections include satin, lace, organdy and silk.

LGN Events director Yolande expressed "We are extremely happy and excited about Belinda's new collection and return to London Fashion Week. Last season she produced a strong show stopping collection which was well received here in London, generating a lot of interest in her label."

Attracting fashion press and buyers alike, Belinda will be presenting her ultra-feminine yet daring designs at the “A La Mode” show hosted by LGN Events on Saturday 19th February 2011.

For more information on Belinda Liu visit http://belindaliu.com/

Press and buyers wishing to attend the show should email sarah@lagenevenorth.co.uk
W: http://www.lagenevenorthevents.co.uk/