Immediate Release :-
London, UK (December 2010); Louise Walleneit and her conceptual label Birthday Suits will be bringing experimental fashion to the forefront of London Fashion Week this season.
The innovative luxury label known for blurring the boundaries between research, art and fashion is set to cause quite a stir amongst British press keen to see Walleneit’s signature experimental silhouettes and approach to A/W 2011.
Walleneit’s background in the arts led to the launch of her label in 2008. The philosophy behind the brand states: ‘The ideas and products develop in a trans-disciplinary space between fashion, art and research. 3-dimensional statements are made based on periodic changing concepts. The progress of translation from the current state of a shape into another state is the design method to overcome borders between fashion, art and research.’
Birthday Suits Autumn/winter 2011 collection can be viewed at the Charing Cross Hotel, The Strand on Saturday 19 February 2011 from 7.30pm as part of season V “A La Mode” LFW showcase.
Image credit: photographer Gunter Binsack
Press and buyers wishing to attend should contact firstname.lastname@example.org