Style of the day!!!!!!!!!

Our style of the day has to go out to this lovely ensemble worn by stylist and Vintage shop owner Savannah Marie Aaron.

Below she wears a super gorgeous vintage 80s VALENTINO mini BILLOWY tent dress. PUFF SLEEVE. super soft cotton. soft ribbon details.

Visit her shop at: http://www.shopebv.com/

Hollywood Glamour Hits London Fashion Week

Immediate Release

London, UK (November 2010); Edgy LA-based designer Alana Hale will be taking to the stage at LGN Events’ off-schedule London Fashion Week show “A La Mode” in February 2011.

Hailing from Los Angeles, Alana Hale has fantasized about becoming a designer since a very young age. Marketing a line of clutch bags by the age of 9 and working for the family glove business at 15, she has always been surrounded by fashion. Following this she attended FIDM in Los Angeles and studied abroad in the fashion capital of the world, Paris, before returning home to work as an assistant designer for an LA-based contemporary womenswear company.

Alana started designing under her own label two years ago and recently launched her signature collection at her Holiday 2010 Fashion Show in Los Angeles. Having dressed Paula Abdul for the American Idol Season Finale in 2010, Alana's collection has quickly become a favourite with celebrities and stylists alike. She is currently developing a jewellery line with ice-skating and fashion extraordinaire, Johnny Weir and is credited with "spot on creations that leave you salivating for more!"

Incorporating feathers, netting and leather and using classic on-trend colour palettes, Alana’s work evokes the edgy glamour Tinsel Town is known for.
Alana Hale can be seen at the Charing Cross Hotel, Strand on Saturday 19th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Don’t miss this glamorous addition to London Fashion Week!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk
W: www.lagenevenorthevents.co.uk
W: www.alanahale.com

Luxury Australian Designer Cristina Nitopi to Make LFW Debut

Immediate Release :-

London, UK (November 2010); Luxury Australian designer Cristina Nitopi will unveil her new A/W 11 collection during London Fashion Week at the lavish Charing Cross Hotel on February 18th 2011. This will mark Nitopi’s first show in London and support her expansion plans of introducing the brand into the European market.

Inspiration for Nitopi’s collections surface from her Sicilian heritage and being raised in a family fascinated by the world of fashion, giving her designs that unique edge. Her mother being a talented designer/dress maker inspired Cristina to eventually leave her psychology career and focus her energies on conquering the world of fashion.

Having recently successfully shown at Hong Kong Fashion Week and Couture Fashion Week in New York , Nitopi expressed “For this show I want to expand and cross my comfortable boundaries!”.

Not comprising on quality, Nitopi uses only the finest high-quality European fabrics and colours, with soft silk underlining.

Attracting press and fashion industry alike, Cristina Nitopi will be presenting her luxurious show stopping designs at the “A La Mode” Catwalk show hosted by LGN Events on the first day of one of fashions most anticipated events: London Fashion Week.

For more information on Cristina Nitopi visit http://www.cristinanitopi.com.au/

Press and buyers wishing to attend Cristina Nitopi’s Catwalk presentation should contact

sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk

UsTrendy Show Their Support for Emerging Designers and Return To London Fashion Week

Immediate Release :-

London, UK (November 2010); UsTrendy, the website for budding designers, has shown its commitment to supporting emerging fashion talent once again. The brands founder, Sam Sisakhti who launched the business ‘to democratize fashion, so that you help decide what designs are produced and promoted each season,’ will provide one designer with the opportunity to showcase at this season’s ‘A La Mode’ London Fashion Week showcase organised by La Geneve North Events.

UsTrendy and La Geneve North Events last worked together in Feb 2010 and saw Canadian based designer Dilly Daisy launched into the London limelight as she showcased alongside other international designers.

UsTrendy have yet to confirm the name of the winning designer who will participate in an all expenses trip to London this season, but if you want to purchase something unique and have your say on who should win the chance to show their latest collection on the London runway, check out the following link: http://www.ustrendy.com/london-2011/

UsTrendy’s winning designer will be showcasing their autumn/winter 2011 collection at the Charing Cross Hotel, The Strand on Friday 18th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”. Keep your eyes peeled – the designer will be announced shortly!

Press and buyers wishing to attend should contact sarah@lagenevenorth.co.uk

W: www.lagenevenorthevents.co.uk

W: http://www.ustrendy.com

Debenham’s Press Day: A personal Account by our Claudia :)

Our assistant Claudia Vendetti headed down to the Debenham's press day today and has shared with us her views below...Enjoy!

The Debenham’s Press day was not at all what I was anticipating as it unleashed a number of quite unexpected and very pleasant surprises. Collaborating with top designers such as Matthew Williamson, John Rocha and Jasper Conran, Debenhams exhibited a whole new look which was young, modern and fresh for the coming new year. The target audience of Debenhams seems to have expanded to include the younger generation, and the clothing, bags, shoes and jewellery have all undergone a complete transformation to meet this new, younger and more fashion conscious market. The high street department store has successfully re-produced a number of trends and designs from the catwalks at much more affordable prices. Every rail was bursting at the seams with beautifully designed floral prints, elegant, feminine cuts and dazzling colours.

My favourite piece was the butterfly print maxi-dress by Matthew Williamson, at a very affordable £80. This piece, for me, encapsulates perfectly what the trends for spring/summer 2011 are all about: elegance, colour and femininity. Another favourite has to be the camel-coloured cape by John Rocha, for only £85. For me, when deciding what to wear in the morning fashion always comes before practicality, which often leaves me facing the brutal British weather in little more than a dress, tights and a light jacket which is not at all waterproof. This cape, however, combines fashion and practicality perfectly, making it the ideal spring coat. The Henry Holland daisy print dress (£25), ideal for a festivals when put together with a pair of boots or wellies, is another piece I’ll definitely be adding to my spring/summer wardrobe next year. This piece, for me, symbolises perfectly the new look Debehams is taking on this coming season, embracing fun patterns and strong, vibrant spring colours.

Above pic: The Matthew Williamson Butterfly dress

The accessories presented at the Press Day were also very striking and not at all what I would expect to find at Debenhams, covering a vast range of designs and colours by designers such as Julien MacDonald and Henry Holland with prices ranging from £6-15.



The Press Day revealed a whole new image to Debenhams. It’s collections for spring/summer 2011 are more dynamic, more innovative and significantly more up to date and in keeping with the latest trends. Whereas before Debenhams might not have been my first port of call when out shopping for a new wardrobe, after visiting it’s Press Day, however, I will definitely be paying a visit when hunting for a new outfit.


To find out more information on Debenhams please visit: www.debenhams.com

Berit New York to Return to London Fashion Week

Immediate Release : -
London, UK (November 2010); Fashion Institute of Technology and Design graduate Britney Frady-Williams will return to London Fashion Week after the success of last season's show, to showcase her new A/W 11 collection from her label 'Berit New York' . The Catwalk presentation, hosted by LGN Events, will take place at the luxurious Charing Cross Hotel on Friday 18th February 2011.

Launched in 2007, the Berit New York label is aimed at individuals who dress with a vintage aesthetic and like to stand out and express themselves. “I always like to add a bit of futurism to my pieces; this is more or less my design signature" designer Britney explains. "Most of my clothing has an edge to it, but there’s also a touch of class and elegance."

Last season saw the New York based designer make her London Fashion Week debut, which was well received with rave reviews and praise for her unique use of contrasting metallics and historical influences with a futuristic twist.

New York Fashion Journalist Courtney Iseman described Berit New York as “…futuristic, funky, fierce and edgy - everything you've been wearing in your action star fantasies, only now realized for real life.”

Her work has been featured in several major magazines including Supermodels Unlimited, Bust magazine, Italian Marie Claire, The New York Times, Time Out New York, Hue: the Alumni Magazine of FIT as well as other national and international press. Her work has also been filmed for music videos and international documentaries on sub-cultural fashion.

Attracting press and fashion industry alike, Britney will yet again be presenting her intricate yet fascinating designs at the “A La Mode” show from 7.30pm on the first day of London Fashion Week.

Press and buyers wishing to attend the show should email sarah@lagenevenorth.co.uk
For more information on Berit New York visit http://www.beritnewyork.com/
W: http://www.lagenevenorthevents.co.uk/

Romanian Designer Belinda Liu Returns to London Fashion Week with Her Classic Feminine Designs

Immediate Release :-

London, UK (November 2010); Self-taught Romanian designer Belinda Liu will return to London Fashion Week to present her new A/W 11 collection in February 2011 at the luxurious Charing Cross Hotel.
Having studied music, art and foreign languages, Liu, born in Romania to a Chinese father and Romanian mother, first realised her love for fashion design whilst studying in China. Her new-found passion of sketching endless designs prompted her to launch her self-titled label ‘Belinda Liu’ in 2009.

Liu has since successfully shown at Bucharest Fashion Week and most recently in London at the 'A La Mode' International London Fashion Week Show.

Last season saw Liu present her Spring/Summer 11 collection entitled "La Marquise de Sade". Based around the concept of a modern Marie Antoinette and shown to a packed house of industry professionals, Liu expressed "Showcasing in London opened the doors to some important projects in Romania and was also a good step towards global recognition for the label."

December 2010 will see Liu present her first Bridal collection in Bucharest consisting of beautiful handmade embroidery detailing and complementing lingerie. Fabrics used throughout her collections include satin, lace, organdy and silk.

LGN Events director Yolande expressed "We are extremely happy and excited about Belinda's new collection and return to London Fashion Week. Last season she produced a strong show stopping collection which was well received here in London, generating a lot of interest in her label."

Attracting fashion press and buyers alike, Belinda will be presenting her ultra-feminine yet daring designs at the “A La Mode” show hosted by LGN Events on Saturday 19th February 2011.

For more information on Belinda Liu visit http://belindaliu.com/

Press and buyers wishing to attend the show should email sarah@lagenevenorth.co.uk
W: http://www.lagenevenorthevents.co.uk/