Saturday, 7 August 2010

KHM Couture set to send ethical waves through the fashion world at London Fashion Week

KHM Couture, an ambitious fashion brand from Pakistan which envisions to “serve humanity through fashion” is clearly a cut above other fashion labels when it comes to ethical business. Associated with reputable charitable organizations in Pakistan such as Pakistan Federation of Business & Professional Women’s’ Organization (for Rural Health), KHM Couture will be spreading the brand message of ‘Believe, Behave, Become. HUMAN’ at the ‘A La Mode’ catwalk show during London Fashion Week.

Citing celebrities such as Bollywood Superstar Salman Khan as one receiver of her kind and fashionable gesture – a custom made casual blazer in crisp white, sporting the brand message, creative director Kanwal Malik isn’t just a master of design but an astute entrepreneur too. London business graduate with an MBA in marketing, Kanwal has extensive business experience working in the financial and banking sector, and has combined this with her fascination of fashion to setup KHM Couture.

Through her designs, Kanwal aims to appeal to men and women who are “ambitious and daring, trendy yet versatile, and those who prefer to be elegantly stylish.” Hailing from culture rich Pakistan, Kanwal indulges in modernity with a mix of class and tradition, and boasts an impressive ‘Groom wear’ collection under her label. Listing global superstar and former Miss World, Aishwarya Rai and Bollywood star Salman Khan as her choice of celebs to front a KHM Couture campaign; the talented Kanwal Malik has secured several accolades for her incredible contribution to fashion and charitable causes: Youngest CEO of any Body Shop U.K franchise in the world award, as well as being nominated by the U.S State Department (Education and Cultural Affairs) for a four week Business Innovation & Entrepreneurship program in Washington DC to applaud her creative, humanitarian and innovative efforts in business.

Amongst her passion to design, Kanwal includes favourite hobbies such as playing the keyboard, writing/composing poetry, singing and horse riding. “If I were not a designer, I would have been a singer. Music has the magic to appeal to a larger audience.”

The ‘A La Mode’ Catwalk will take place at the lavish Charing Cross Hotel located on the Strand on Friday 17th September 2010, the first day of one of fashions’ most anticipated events, London Fashion Week 2010.

Attracting press and fashion industry alike, Kanwal will be presenting her highly anticipated designs at the “A La Mode” show from 7.30pm.

Press and buyers wishing to attend the show should email Terri at


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