This is the designer’s first fragrance for men, and is expected to make a big impression. So who better to front the ad campaign than the man himself? And with 11 years of collaboration with Jacobs, it came as no surprise that racy fashion photographer Juergen Teller would be the ideal candidate to shoot the campaign. The outcome didn’t fall short of impressive, with a foiled, oiled and naked Jacobs, posing with a strategically placed oversized bottle of perfume.
Reactions were certainly encouraging at the launch party, held on the fifth floor restaurant of Harvey Nichols in London, where A-listers were queuing up to pester and praise the designer, whilst sipping on cocktails equipped with ice cubes amusingly spelling out ‘BANG’.
But the fun and drama doesn’t end there…to accompany the launch of the fragrance Jacobs’ has stepped humorously onto the social networking bandwagon, with a witty Facebook game named ‘BANG! You’re It!’. The game takes Facebook poking to a whole new level, where you can ‘BANG’ your friends for points. The more points you receive, the more chance you have of winning Marc Jacobs goodies and prizes, including a VIP trip to New York with front row seats at an MJ runway show.
The bottle, as chic as the man himself, is silver tone and looks as if it has taken a bullet to its center. Fans can purchase the bottle of a fresh, peppery and woodsy scent in Marc Jacobs stores and Bloomingdales. The fragrance will be available worldwide as of September 2010!
With his stunning campaign, we’re sure the designer’s success will grow in the world of men’s fragrance, and we’re looking forward to seeing what exciting prospects Jacobs has in mind for his brand for the rest of the year…