Tuesday, 10 August 2010

KHM Couture...Discovering a brand dedicated to serving humanity through fashion

We quickly caught up with Kanwal Malik, the designer behind KHM Couture during her recent trip to London. For those of you who have not yet come across this amazing brand, KHM Couture envisions to serve Humanity through Fashion- and support charity works in Pakistan by donating the sales from the K H M -T shirt to Payaam,An active Ngo for the Underprivileged Children & Old Age Citizens of Pakistan.

Kanwal Malik is an emerging businesswoman from Pakistan. She holds Bachelors in International Business from London & MBA in Marketing. She is a multi-talented entrepreneur with work experience in the banking, sales, import export, forex trading, international franchise & retail management industry. She loves innovation, creativity, decision making, delegating and inspiring leadership and excellence in her network, her employees, and in her friends.


1. Why did you decide to launch your own label?

I decided to launch my label in January 2010. The year of FASHION & major fashion events in Pakistan. The main launch took place in May 2010.

2. Tell us a bit more about your label and the message behind it?

KHM Couture is a label that is established to serve humanity through fashion. A label that envisions to support community work in Pakistan and abroad
by collaborating with singers, social workers, international celebrities, actors, politicians and with influential people " who can make a big impact" on others.

In Pakistan, we support PFBPWO - Pakistan Federation of Business & Professional Women’s Organization, TCF, and PAYAAM. My brand ambassador is IMRAN ABBAS, Leading
model, TV & Film Actor from Pakistan who has a big male and female following.
My brand values are Believe. Behave. Become. HUMAN. We believe in ourselves and in our customers and our potential customers.
As an inspiring brand, we BELIEVE that "Impossible is nothing" when you "BEHAVE" with passion, positive
attitude and maintain respect. That is when you become "better, or successful". And before all that, you need to be a good human being. So believe in others also, behave with
respect, and become a guiding light for all by whatever you do. We envision peace and progress in our country and in the world through this visionary and humanitarian fashion brand - K H M.

Above pic: Salman Khan wears KHM Couture signature SALMAN KHAN jacket

3. Who do your clothes appeal to?

Our western menswear appeals to men who are ambitious and daring, trendy yet versatile, and those who prefer elegantly stylish formal or casual wear. It appeals to men in their late 20's to mid 40's and to corporate CEO's and groom to be's.

Our womenswear appeals to active women on the go, smart & fashionable young women, the boardroom deal makers, evening socialites , as well as all those with an eye for modernity with a mix of class and tradition.. We also offer very exclusive eastern groomswear, and eastern Pakistani dresses with a touch of fusion...

4. If you can choose any celebrity to front your campaign who would it be and why?

If i could choose an International celebrity for menswear it would be SALMAN KHAN - Bollywood Super, for he actively promotes humanity and charity through his BEING HUMAN Foundation around the world.

He has also recently launched his clothing line in Dubai. He was voted worlds 7th best looking man and also famous for his charismatic and down to earth persona.
For womenswear, i would choose Ashwariya Rai, former Miss World. She is glamorous, graceful, bold and intelligent. Those are the types of clients we have and would like to have. .Ms.Rai has done a lot of charity when she was crowned Miss World. Women like her are smart enough to choose what they like, and explain what she's wearing and why.

Some of KHM Couture's Leather Bag range

5. What have been some of your highlights so far?

a) First FEMALE Designer from Pakistan to introduce MENSWEAR (corporate/grooms), and at London Fashion Week.
b) First FEMALE Designer from Pakistan to offer Women’s Business & Corporate wear.
c) The only female from Pakistan; Nominated by the U.S State Department (Education and Cultural Affairs) for a 4 week Business Innovation & Entrepreneurship program in Washington DC this year in Sept-October, for my creative, humanitarian and innovating thinking in whatever business i have done in past and the one i am doing now.
d) The Only Female Designer from Pakistan, to present a PEACE jacket specially designed for Bollywood Super star SALMAN KHAN, which he humbly accepted. The
jacket had special red thread embroidery on the back, which said, believe. behave. become human.
e) The only designer to have launched her own music CD at her store launch. It was house music and sung by me in English. It totally thrilled the Media and Press and our guests. Money from CD sales
supports charities.
f) KHM T-shirts supports rural education in Pakistan. We donate funds to deserving charities.
g) Youngest CEO of any "THE BODY SHOP" U.K Franchise in the world! at (26) in Pakistan.

6) If you were not a designer you would have been a...

If i were not a designer, i would have been a Singer. I am a very talented girl from childhood. I play the keyboard, write and compose poetry and songs and sing as well.
Music has the magic to appeal to a larger audience . It has no boundaries of color cast religion and creed.Music can change the world. MUSIC can promote peace and inspire kindness. Though eventually, i aspire to become a Politician and make a bigger difference through effective policy making.

7) When you're not designing you're...

When I’m not designing, I’m trading gold and stocks, mentoring students, composing songs, reading books or planning ahead,
horse riding, planning fundraising events for social work , or playing the keyboard.

8) Where can people currently purchase your pieces?

Online store: http://www.khmcouture.asia/

KHM Couture (KARACHI-PAKISTAN) by Appointment (+923008277912) (+923008277912)
World Fashion Cafe - Platform (LAHORE- PAKISTAN) ,
Sana Malik By Appointment in DUBAI : +97150 1562323 +97150 1562323 (Arabian Ranches).
Sana Zara by Appointment in LONDON: +44- 7584-240502 +44- 7584-240502 (Central London)

Coming soon to Bahrain, Washington DC, New York, & Toronto Canada.

Don’t Miss KHM Couture’s show which will be taking place on Friday 17th September 2010 during London Fashion Week at the Luxurious Charing Cross Hotel.

Press and buyers interested in attending need to email theresa@lagenevenorth.co.uk

Limited public tickets are available at www.lagenevenorthevents.co.uk/events.html

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