High Street brand H&M have managed to lure Versace into designing a collection for them. Versace is of course one of many designers that have designed for H&M. Creative director of the Versace brand, Donatella Versace said this morning. "The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere." There is no doubt that this collection will sell out within minutes, as it offers the people with the not so luxury budget to get a taste of the lavish fashion and own a reasonably priced designer item.
The designer brand Lanvin was the latest to merge with H&M and it did so successfully, as did the likes of Jimmy Choo and Stella McCartney. So can we expect more lavish designers brands to become accessible in the high street? Designers have of course been reluctant to the merge of luxury and high street fashions, perhaps it threatens their brand identity, but one thing’s for sure this collection will be a huge success, great brand awareness for Versace and great publicity for our good old H&M!
(Image credits: www.vogue.co.uk)