Pure London, the UKs leading trade fashion event took place 7-9th August 2011 and of course our team headed there to check out the young, creative fashion for women.
It was such an overwhelming space, with thousands of brands housed under one roof. Designers displayed their collections which ranged from casual contemporary wear to extravagant occasional wear. As we arrived, a great catwalk show was taking place, and some great collections were being displayed of stunning gowns which were ready to be worn on a red carpet. Anoushka and Mac Duggal brought glamour to the catwalk with his collection of fun and elegant dresses
As we wandered through the fashion wonderland, we came across designer Luna Sky who was displaying her amazing collection. Luna Sky will also be presenting her new collection at LGN Events ‘A La Mode’ show during London Fashion Week. Luna welcomed us to her stall as she presented her collection of black and white short dresses, gowns and jackets. Her designs were immaculate with floral, ruffle and diamante details. She exclusively told us that for London Fashion Week catwalk show, we could expect more color and glamour!
We then headed upstairs which displayed accessories, and jewels galore! Stunning pieces displayed to appreciate. Unfortunately they were not available to purchase immediately and so you can imagine the torture of we went through as our instinctive purchasing habits were pushed to its limits.
Bags, purses, clutch, you name it, they were all there. We came across some great brands. It was then inevitable that we would be lured towards the shoes. Oh the shoes! They were shoes ready to be worn by a goddess!
Pure London exhibited great brands and offered a very fashionable insight in a matter of hours! Many of the designers are definitely up and coming and will probably take the British fashion by storm.